The math is pretty straightforward: The easier it is for people to understand what your show’s about and what’s in for them… the faster you’ll grow.

The problem is that messaging and copywriting are, well… super f&@#ing hard.

So in this episode, we’re picking apart Compromising Positions’ show packaging, messaging, and website copy to help them improve it in real-time.

🛠️ Resources
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"On Writing Well" by William Zinsser
Clarity Flow
Loom

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Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

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Chapters:
00:00 Introducing Compromising Positions
01:28 First impressions & cover art critique
05:34 Podcast description analysis
07:37 Target audience and messaging
10:16 Tips to improve podcast descriptions
22:43 Episode titles breakdown
27:35 Custom episode artwork
32:41 Improving podcast website messaging & copywriting
46:00 Gathering listener feedback
50:57 Final thoughts and recommendations