『AI and decision-making: A better future awaits』のカバーアート

AI and decision-making: A better future awaits

AI and decision-making: A better future awaits

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10月19日まで。※適用条件あり
As we all know, one of the key characteristics of somebody working in any user focused field is a fascination with people. How they think, what motivates them, how they make decisions. But that fascination should not just be focused on others, we should apply it to ourselves too.It is easy to go through life oblivious to what we are doing and why we are doing it. But as we become more self-aware, we also begin to understand more how others are likely to respond too.As an early adopter of any new technology, I have learned that what I go through when wrapping my head around a new tool is likely to be the experience of others slightly further down the road.This is why I have been particularly interested in my own use of AI, especially relating to using AI to inform my decision making.The contradiction in how I use AII have noticed a contradiction in my behavior when using AI and I suspect it is one that many of us share.When I ask AI about a subject I know little about, I have a tendency to accept its recommendations and responses without question. Meanwhile, if I talk to it about user experience design or conversion optimization, I am much more critical of its responses.I recognize its limitations such as its lack of context, its inability to pick up on subtle signals, and its fixation on one particular approach to the problem. Equally, I am much more aware of its proclivity to agree with me and to be overly confident in its responses.The conclusion is obvious. If I am not impressed by AI's responses on a subject I know deeply, I should not place too much trust in its responses on a subject I know little about. There is no reason to assume it knows more about a subject I am unfamiliar with than a subject I am an expert in.Where AI falls short in the real worldFurthermore, this shows that in truth, AI's real world knowledge is still fairly limited. Sure, it might excel at every benchmark under the sun, but when it comes to the complexities of real world human decision making, it is relatively poor.It doesn't know when to challenge and when to encourage, or when to ask for more information and when to just take action. It cannot make judgment calls or handle internal politics.It is great at presenting options, but it lacks judgment in its recommendations. It can write a set of compelling cases for a subject, but it has no idea which will sway the decision maker.But it has taken me, and I suspect all of us, time to identify the edges of what AI can and cannot do. This has been true of every new technology we have ever invented as a species. We are always exploring the edges of what is possible.Why many people are having a rough time right nowSo, why do I raise this? Well, it is to encourage you that things will get better, because at the moment many people are not having a good time.Take for example a member of the Agency Academy who was telling us about a meeting she had recently where the client was validating everything she said with Claude. Or others who have had their work picked apart by an AI.Then, of course, there is the naive belief of some executives that AI allows them to avoid recruiting or even to lay people off.Heck, I am even feeling the impact myself. The amount of coaching I have been doing has plummeted because of AI. Why hire a coach when you can just ask AI?Why I am not worriedBut I am not really worried about that. I am not worried, because I know it will pass, and it already is beginning to.Like us early adopters, who have begun to identify the edges of what AI can do, everybody will eventually come to the same understanding.In time, people will begin to trust the judgment of AI less than they trust the experts. They will realize that AI is most effective when it is used by those experts.The desktop publishing lessonApologies if you have heard me tell this story before, but when I was at university, desktop publishing became a thing. There was panic among those of us studying graphic design because suddenly anybody could create a flyer, brochure or poster. Why hire a graphic designer when you can just do it yourself?And indeed, for a while it was tough, but in time people realized that although they had an amazing new tool, it didn't replace an expert. After one too many posters with Comic Sans and clip art, people realized that they needed a graphic designer.Be patient, and watch your own hypocrisySo I would encourage you to be patient as people work out the limitations of AI, and to be aware of your own hypocrisy. You cannot get annoyed at people for using AI rather than trusting you, when you then use AI in the same way in other fields rather than asking an expert.Don't get me wrong, people won't stop using AI, and I am not expecting my coaching levels to ever return to what they were before. But I am confident that in time people will realize that AI doesn't replace human judgment, understand the complexity of a work environment, or tell you when you are the problem, which trust ...
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