Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this episode of the Get Keen Podcast, Dan sits down with AJ Milner, founder of AJ Milner Real Estate, to unpack how he built a business generating approximately $2 million in GCI in just five years. From starting real estate with no sales background to launching his own brand after only three years, AJ shares the strategies, habits, and mindset that helped him fast-track his success.

◼️ How AJ transitioned from tradie life into real estate and achieved rapid success

◼️ The prospecting strategy that helped him win listings in his first year

◼️ The three lead sources driving his business growth today

◼️ How social media and consistency helped him build a strong local presence

◼️ What he learned from launching his own agency and leading a high-performing team

Timestamps:

00:00:00 - Introduction

00:01:26 - From tradie to real estate agent during COVID

00:04:35 - Winning listings in year one with absentee owners

00:08:18 - Why the strategy still works in today’s market

00:11:37 - The ‘5 Gives, 1 Ask’ prospecting framework

00:12:35 - Lead generation strategies for growing a team

00:13:58 - Building market presence through social media

00:16:14 - The importance of consistency and visibility

00:17:50 - Advice for agents entering competitive markets

00:19:49 - Three qualities behind AJ’s success

00:20:07 - Sponsor message

00:20:36 - Early mornings, simplicity and work ethic

00:22:48 - Being relatable and adding value to clients

00:23:50 - Launching AJ Milner Real Estate

00:25:19 - Overcoming the fear of starting your own agency

00:27:26 - The rewards and challenges of business ownership

00:28:53 - Staying mentally strong in changing markets

00:30:22 - Finding opportunity during tougher conditions

00:33:01 - Leadership lessons from building a team

00:34:34 - Accountability, growth and managing overheads

00:35:31 - Reinvesting in marketing and staying relevant

Follow Daniel Lee:

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Follow AJ Milner:

https://www.instagram.com/ajmilnerrealestate/