Most people think nonprofit leadership means choosing between impact and business sense. Ashley Brosda proves you can build both, and she reveals what it really takes to lead a mission-driven organization through growth, resilience, and major change.

As Executive Director of Kids Cottage Foundation in Edmonton, Ashley is helping expand a 24/7 shelter and care space for children whose families are in crisis, from housing insecurity and medical emergencies to addiction and mental health challenges.

In this conversation with Erin Gregg, she shares the path that led her from education and disability services to consulting at and back to the nonprofit sector, and why she believes sustainable impact requires creativity, strategy, and long-term thinking.

We also discussed:

• What she learned about resilience from working with people navigating life changes
• Why strong leadership teams need shared vision, honest check-ins, and real boundaries
• How monthly donors, wish-list items, volunteerism, and board service all help sustain nonprofit work

Ashley also challenges the idea that nonprofit work is only for one type of person. She makes the case for skilled professionals with business, governance, and strategy experience to step into the sector and help strengthen it from the inside.

If you’ve ever wondered how to make a meaningful pivot, contribute without burning out, or build a career that actually feels aligned, this episode will leave you with a fresh perspective on service, success, and what it means to do work that matters.

Photo credit: @luminariecreative