One thing you should know about my sister, she is always loved jeans. Even before we talked about sustainability, she was cutting them up, redesigning, adding details, turning old denim into something bold and fresh. So when we decided to shift towards sustainable fashion, that love for upcycling, genes became our starting point for our first show in May, 2024.

She actually designed a full mini collection using upcycled denim. Each piece was creative, playful, and meaningful, and you could feel it. People weren't just impressed. They were connected. They saw fashion that wasn't faithful. They saw storytelling in the stitches. But after that show, we knew we couldn't stop there.

My sister lives in Tehran, and she started digging deeper, looking for beautiful natural materials. She discovered linen, hand-printed cotton pattern fabric made by artisan in small cities, and she poured all of that into her next collection. But we were building and started to feel bigger. It wasn't just a fashion project anymore.

It was a way to combine beauty, creativity, and care, not just for style, but for the planet. And for the first time, I felt like our path, this path was the right one.

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