How do you get more reviews as a business owner? Whether you're trying to get more Google reviews, build social proof, or grow a small business, reviews are one of the most powerful marketing tools available.

In this episode, I challenge the belief that asking for reviews is pushy or annoying and explain why many happy customers are actually willing to help when you make the process easy. I share practical strategies for getting more customer reviews, creating review systems that work, knowing when to ask, following up effectively, and making review collection feel natural instead of awkward.

You'll also hear a real-world example of a local business owner who turned review gathering into a fun campaign and dramatically increased the number of reviews on his Google Business Profile.

If you're an entrepreneur, contractor, tradesperson, author, creator, or small business owner looking for more reviews and more trust from potential customers, this episode is for you.

#SmallBusiness #GoogleReviews #BusinessMarketing #Entrepreneurship #CustomerReviews #SocialProof

How much should you really spend on marketing?

In this episode, I challenge the common belief that you should wait until your business is profitable before investing in marketing. Instead, I explain why marketing is often the tool that creates growth—and how to approach it without taking unnecessary risks.

You'll learn:

How much established businesses should budget for marketing

Why your first customers rarely come from paid ads

The difference between marketing and sales

Why debt is a dangerous way to fund growth

The simple marketing activities every business owner should be doing

How referrals, reviews, and reputation can outperform expensive advertising

The biggest mistake business owners make when tracking marketing results

Whether you're just starting a business or looking to grow an existing one, this episode will help you think differently about marketing and make smarter decisions with your budget.

#SmallBusiness #Marketing #Entrepreneurship #BusinessGrowth #MarketingBudget #BusinessAdvice #SmallBusinessOwner #marketingstrategy

If you'd like to learn more about Andrea, visit her website: https://www.theandreapearsonshow.com/p/welcome.html

Interested in receiving Killer Subject Lines: How to Grab Subscribers’ Attention and Get Your Emails Opened for free? Join The Andrea Pearson Show newsletter list: https://www.theandreapearsonshow.com/p/killer-subject-lines.html

If you’ve ever felt overwhelmed trying to grow your business, fix your website, or just keep everything running in a busy life—this conversation will change how you think about it.

In this episode, I sit down with Carrie Saunders, an online business strategist and technical expert, to break down what’s actually holding business owners back. We talk about why overwhelm isn’t really about having too much to do—and what to do instead if you want real progress.

We also dive into what stops websites from converting (and what actually works), how to simplify your business without losing momentum, and how to set boundaries with clients and family—even when life feels chaotic. If you’re trying to grow a business while juggling everything else, this episode will give you practical shifts you can apply immediately.

If this conversation resonated with you, you can find Carrie’s work linked below. And if you want more conversations like this, make sure you’re subscribed.

Carrie Saunders is an online business strategist and technical expert who helps eCommerce store owners and course creators turn their websites into powerful conversion machines—without the tech overwhelm. With more than three decades of experience in web development, Carrie knows how to turn complex tech into simple, scalable solutions that drive sales and growth.

Carrie's podcast: https://www.smarteronlinebusiness.com/

Carrie's LinkedIn: https://www.linkedin.com/in/carriesaunders/

If you'd like to learn more about Andrea, visit her website: https://www.theandreapearsonshow.com/p/welcome.html

Interested in receiving Killer Subject Lines: How to Grab Subscribers’ Attention and Get Your Emails Opened for free? Join The Andrea Pearson Show newsletter list: https://www.theandreapearsonshow.com/p/killer-subject-lines.html