What began as a simple promise became an entrepreneurial journey to change an industry. In A Culture of Promise: The True Story of a Small Company’s Quest to Transform the Senior Living Industry, author Fee Stubblefield encapsulates the best insights on how to build an organization from the ground up and the challenges and opportunities the senior living industry as a whole faces. Even if you aren’t in senior living you will want to listen to this book because every family and every sector of the economy and government is touched and impacted by our country’s rapidly aging population.

Fee’s passion for building organizations, culture and being disruptive was nurtured in part by his unusual upbringing at a place called Lehman Hot Springs, a small family resort deep in the Blue Mountains of Oregon. Its healing waters and natural setting offers a rich metaphor for organizational culture and business principles that will cause you to think about solving problems in a whole new way. Fee’s promise not to put his grandmother “in an old folks’ home” unlocks the power of having a sense of purpose in serving others and being a part of something bigger than ourselves.

Travel with Fee through an authentic 100-year story of discovering meaning and connecting dots of a family’s failures and triumphs. Learn about a new kind of promise, the paradoxical aspirational promise, that is guaranteed to fail but necessary for those who want to accomplishing great things. The investment of time listening to this book will be well worth the price of admission as you will get an insider’s view into what it really takes to be successful and make a difference in your corner of the world.