The 2020 Workplace
How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today
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The 2020 Workplace
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Eliza Foss
Based on key findings from two surveys of global professionals, as well as case studies from organizations such as Deloitte, Cisco, Bell Canada, JetBlue, Nokia, and NASA, this book shows how the social technologies that are used outside the company in marketing to connect with customers can be adapted for use inside the company to connect with employees. Meister and Willyerd bolster their thought-provoking research with real-world examples of these practices in action, including a YouTube new-hire orientation contest, the use of Twitter for sourcing job candidates, and a video game for new hires. With twenty predictions for the 2020 workplace and a glossary for those who have never texted, posted to Facebook, or Tweeted, this book is a must-read guide to what companies should do—and are already doing—to create tomorrow's workplace of choice.