ジョ−ジ・レイコフ

The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind.

You can't understand 21st-century American politics with an 18th-century brain.... In What's the Matter with Kansas? Thomas Frank pointed out that a great number of Americans actually vote against their own interests. In The Political Mind, George Lakoff explains why. As it turns out, human...

Since it became an international best-seller in 2004, Don't Think of an Elephant! has been the definitive handbook for progressives who want to articulate their goals and values to voters, understand how conservatives think and why people often vote against their best interests, and frame the...

When Moral Politics was first published two decades ago, it redefined how Americans think and talk about politics through the lens of cognitive political psychology....