Hits and Hooks

The world runs on caffeine. Not electricity. Not oil. Not money. This is the real fuel behind modern life. CAFFEINE: The Drug That Wakes the World is a sharp, fearless, and fast-paced deep-dive into the drink that became a god. From goat herders in Ethiopia to the Sufi prayer circles of Islam, from British tea plantations to American coffee rebellions, from Coca-Cola to Red Bull to TikTok brain fog, this is the story of how one molecule hijacked our biology, rewired our sleep, and built a world that never stops.

Before it was a cigarette. Before it was a vape. Before it was a pouch in your lip. Nicotine was a sacred tool, a spiritual key, and a global empire waiting to happen. This is the full story — of how one tiny molecule rewired the human brain, built fortunes, funded nations, and turned ritual into addiction. From jungle ceremonies to tobacco plantations, filtered lies to fruit-flavored vapes, nicotine has been at the center of culture, power, craving, and capitalism for centuries. This isn’t a self-help book. It’s a history of control — and what it takes to take it back.