検索キーワード： 制作 "-- Kevin Wright --" 進化・遺伝学

The Mind of the Market will change the way we think about the economics of everyday life. Drawing on research from neuroeconomics, Michael Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, Shermer shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy.

A FINALIST FOR THE PULITZER PRIZE NAMED A BEST BOOK OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW, SMITHSONIAN, AND WALL STREET JOURNAL A major reimagining of how evolutionary forces work, revealing how mating preferences—what Darwin termed "the taste for the beautiful"—create the...

Part 1 will show you exactly what exercises you need to build muscle as a hardgainer: - What you need to know about cardio as a hardgainer. 3 different workout programs for beginners, intermediates, and advanced trainees. Each exercise includes a detailed explanation. Part 2 is all about nutrition. It includes: - 2 hardgainer meal plans that show you exactly what you need to eat (normal and vegetarian). The secret weapons of a hardgainer - 5 tips to help you stay consistent with your diet no fluff, or bro science! With this guide you will build muscle faster than ever!

A major new book overturning our assumptions about how evolution works Earth’s natural history is full of fascinating instances of convergence: phenomena like eyes and wings and tree-climbing lizards that have evolved independently, multiple times. But evolutionary biologists also point...

In 2010, scientists led by J. Craig Venter became the first to successfully create "synthetic life" - putting humankind at the threshold of the most important and exciting phase of biological research, one that will enable us to actually write the genetic code for designing new species to help us adapt and evolve for long-term survival. The science of synthetic genomics will have a profound impact on human existence, including chemical and energy generation, health, clean water and food production, environmental control, and possibly even our evolution.

Want to know how 80% of muscle building can be achieved through only 20% effort? Then you want to listen to this audiobook! It shows you how much easier and less time-consuming your workout and dieting routine can be if you simply focus on a few critical exercises and diet strategies. The value of the 80/20 Rule is to focus on the 20% in bodybuilding that really matters. Once you have identified these critical factors, you can expect faster than usual muscle growth and fat loss, with just a few important exercises and a handful of simple diet strategies.

The Development of an Extraordinary Species We human beings share 98 percent of our genes with chimpanzees. Yet humans are the dominant species on the planet -- having founded civilizations and religions, developed intricate and diverse forms of communication, learned science, built cities, and...

Sind es nur die Gene, die unser Wesen bestimmen? Welche Rolle spielen dabei Erfahrungen, Erlebnisse und das, was wir "Seele" nennen? Das Wechselspiel zwischen Erbanlagen und Lebensumständen beschäftigt die moderne Medizin bis heute. Joachim Bauer macht dieses Zusammenwirken von Geist und Genen erstmals populär verständlich - und setzt sich ein für einen bewussteren Umgang mit der menschlichen Seele.

As physicists work toward completing a theory of the universe and biologists unravel the molecular complexity of life, a glaring incompleteness in this scientific vision becomes apparent. The "theory of everything" that appears to be emerging includes everything but us: the feelings, meanings, consciousness, and purposes that make us (and many of our animal cousins) what we are.

Discover an alternate history to the human race as the authors of Forbidden Archeology challenge one of the most fundamental components of the modern scientific world view. Michael Cremo and Richard Thompson discuss the work of researchers who, over the past 2 centuries, have found bones and artifacts showing that people like ourselves existed on earth millions of years ago.

The cells in our bodies consist of molecules, made up of the same carbon, oxygen, and hydrogen atoms found in air and rocks. But molecules, such as water and sugar, are not alive. So how do our cells - assemblies of otherwise "dead" molecules - come to life, and together constitute a living being? In Life’s Ratchet, physicist Peter M. Hoffmann locates the answer to this age-old question at the nanoscale.

Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.

In Born in Africa, Martin Meredith follows the trail of discoveries about human origins made by scientists over the last hundred years, recounting their intense rivalry, personal feuds, and fierce controversies, as well as their feats of skill and endurance. The results have been momentous. Scientists have identified more than 20 species of extinct humans. They have firmly established Africa as the birthplace not only of humankind but also of modern humans.

On his popular science blog, Pharyngula, PZ Myers has entertained millions of fans with his infectious love of evolutionary science and his equally infectious disdain for creationism, biblical literalism, intelligent design theory, and other products of godly illogic. This funny and fearless book collects and expands on some of his most popular writings, giving the religious fanaticism of our times the gleeful disrespect it deserves by skewering the apocalyptic fantasies, magical thinking, hypocrisies, and pseudoscientific theories advanced by religious fundamentalists of all stripes.

Rosemary and Peter Grant and those assisting them have spend 20 years on Daphne Major, an island in the Galapagos, studying natural selection. They recognize each individual bird on the island, when there are 400 at the time of the author's visit or when there are over a thousand. They have observed about 20 generations of finches - continuously.Jonathan Weiner follows these scientists as they watch Darwin's finches and come up with a new understanding of life itself.

The Voyage of the Beagle - or, to give it its full title, Journal of researches into the Natural History and Geology of the Countries visited during the Voyage round the World of H.M.S. Beagle under command of Captain FitzRoy, R.N. - is much more than merely an account of Darwin's scientific observations in his 1831 - 36 travels across the globe: it is fine travel writing in its own right.

A leading brain scientist's look at the neurobiology of pleasure-and how pleasures can become addictions. Whether eating, taking drugs, engaging in sex, or doing good deeds, the pursuit of pleasure is a central drive of the human animal. In The Compass of Pleasure Johns Hopkins neuroscientist David J. Linden explains how pleasure affects us at the most fundamental level: in our brain.

When we see a bird flying from branch to branch happily chirping, it is easy to imagine they lead a simple life of freedom, flight, and feathers. What we don't see is the arduous, life-threatening challenges they face at every moment. Beaks, Bones and Bird Songs guides the listener through the myriad, and often almost miraculous, things that birds do every day to merely stay alive. Like the goldfinch, which manages extreme weather changes by doubling the density of its plumage in winter.

In 1994 Professor Bryan Sykes, a leading world authority on DNA and human evolution, was called in to examine the frozen remains of a man trapped in glacial ice in northern Italy. News of both the Ice Man's discovery and his age, which was put at over 5,000 years, fascinated scientists and newspapers throughout the world. But what made Sykes's story particularly revelatory was his successful identification of a genetic descendant of the Ice Man, a woman living in Great Britain today. How was Sykes able to locate a living relative?

Scientists' understanding of life is progressing more rapidly than at any point in human history, from the extraordinary decoding of DNA to the controversial emergence of biotechnology. Featuring pioneering biologists, geneticists, physicists, and science writers, Life explains just how far we've come - and takes a brilliantly educated guess at where we're heading.