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Alfred Adler was an Austrian physician, psychotherapist, and one of the founding fathers of modern psychology. In Understanding Human Nature, (1928), Adler sets out to acquaint the general public with the basics of Individual Psychology, which holds that the driving force of human behavior is the individual’s striving for power, partly to compensate for feelings of inferiority. The purpose of the book is to identify mistaken behaviors and show how they undermine healthy relationships, in order to gently guide the individual towards adjustment.

The Crowd: A Study of the Popular Mind is a seminal work on crowd psychology by Gustave Le Bon (1841-1931), a French social psychologist. He observes that a crowd forms when an influential idea unites a number of individuals and prompts them to act towards a common goal. In a crowd, the conscious personality of the individual is submerged and dominated by the collective mind. Furthermore, every sentiment becomes contagious to a degree that individuals readily sacrifice their personal interest to the collective.