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Discover the fascinating and secretive process of audience testing of Hollywood movies through these firsthand stories from famous filmmakers, studio heads, and stars. Audience-ology takes you to one of the most unknown places in Hollywood—a place where famous directors are reduced to tears...

Award-winning playwright, screenwriter, and director David Mamet shares his “smart, addictive, hilarious, and insightful” (Breitbart) tales from his four decades in Hollywood where he worked with some of the biggest names in movies. David Mamet went to Hollywood on top—a super successful...

A memoir by the legendary television executive detailing his pioneering work on Saturday Night Live, Sunday Night Football, the Olympics, the NBA, music videos, late night, and more. Think of an important moment in live TV over the last half-century. Dick Ebersol was likely involved. Dropping...

A NEW YORK TIMES BESTSELLER * LOS ANGELES TIMES BESTSELLER * USA TODAY BESTSELLER “This funny, insightful, and deliciously dishy memoir” (Town & Country) from the director of Blood Diamond, The Last Samurai, Legends of the Fall, and Glory, creator of thirtysomething, and executive producer...

How to Score in Hollywood reveals the secrets to a movie’s success and profitability. Entertainment research expert Kevin Goetz shares how smart, data-driven decisions—from development to release—help filmmakers minimize risks and maximize returns. How to Score in Hollywood reveals the...