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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

How can we apply technology to drive business value? For years we've been told that the performance of software delivery teams doesn't matter - that it can't provide a competitive advantage to our companies. Through four years of groundbreaking research to include data collected from the State of DevOps reports conducted with Puppet, Dr. Nicole Forsgren, Jez Humble, and Gene Kim set out to find a way to measure software delivery performance - and what drives it - using rigorous statistical methods.

In RNJesus They Trust: Game Design, Your Time & Your Luck is a witty, sharp-eyed exploration of randomness in modern gaming — and how it blesses, tests, or exploits the players who kneel before it. From the ecstatic thrill of a rare drop to the soul-crushing grind of gacha pulls, game developers have turned RNG (random number generation) into a design pillar that fuels excitement and monetization. But where does randomness stop being fun and start wasting your time — or draining your wallet?

Get advice on how to leverage AI development tools for all stages of code creation, including requirements, planning, design, coding, debugging, testing, and documentation. With this book, beginners and experienced developers alike will learn how to use a wide range of tools, from general-purpose LLMs to code-specific systems. You'll also learn about more specialized generative AI tools for tasks such as text-to-image creation. Tom Taulli provides a methodology for modular programming that aligns effectively with the way prompts create AI-generated code.

If you’re building software today, mastering agile development is no longer optional. With 80 percent of software companies using some form of agility, collaborating on agile teams is an essential skill for high-performing engineers and tech entrepreneurs. Agile Discovery & Delivery walks listeners through the key concepts of agility from start to finish. From how agile teams figure out what to build to how they collaborate to build it. It’s the perfect agile development overview for anyone new to the industry.

With increasingly sophisticated video games being consumed by an enthusiastic and expanding audience, the pressure is on game developers like never before to deliver exciting stories and engaging characters. With Video Game Storytelling, game writer and producer Evan Skolnick provides a comprehensive yet easy-to-follow guide to storytelling basics and how they can be applied at every stage of the development process - by all members of the team.

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.

David's unique and engaging approach to teaching HTML and CSS principles means that listeners are ready to start designing from the very first chapter without enduring an avalanche of boring jargon or dry technobabble.

What is the true meaning of quality? How can you influence positive attitudes towards quality within the workplace? Leading Quality teaches you how to influence and align your company’s definition of quality, so that you can deliver the best possible experience to your clients. You will learn the techniques successful leaders use to make their strategic decisions and you will be given the tools to ensure that your team is in alignment to achieving common goals.

Did you know that coding and programming jobs are one of the most secure and best-paid jobs around the world? According to BSL, the median annual wage for computer programmers was $84,280 in 2018. The field is growing strong and companies are headhunting coders. But even if you don't want to become a professional coder, programming skills increase your salary in other fields such as marketing, finance, and business analysis. Several studies have shown that programming skills added more than $20,000 to the annual salary.

Practical techniques for writing code that is robust, reliable, and easy for team members to understand and adapt. In Good Code, Bad Code you’ll learn how to: Think about code like an effective software engineer, write functions that read like well-structured sentences, ensure code is reliable and bug free, effectively unit test code, identify code that can cause problems and improve it, write code that is reusable and adaptable to new requirements, improve your medium and long-term productivity, and save yourself and your team time.

Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era - the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser.

"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?

Author Andrew Harmel-Law shows you how architects and development teams can collaborate to create and evolve more efficient architectures for their systems. Techniques in this book will help you learn how to create a mindset that allows everyone to practice architecture and build the best systems they've ever experienced.

Are you tired of being stuck in the “task manager” zone when you know you were born to LEAD? Are you ready to stop juggling chaos and start commanding clarity? Then this is the book the industry has been waiting for. And you just found it. Whether you're a new project manager wondering where to start or a seasoned pro preparing to lead multi-million-dollar portfolios, this is your ultimate, career-defining blueprint.

There aren’t many computer games that can justify an entire book, but for superfans, Alien: Isolation is truly extraordinary and Perfect Organism reveals all there is to know about every aspect of this masterful game. Discover the rationale and authenticity of the set design and art direction, learn about the alien’s unnerving abilities to second-guess the players and the importance of its unique height, find out more about the importance of the dynamic audio and the use of seventies archive soundbites, as well as the darkly beautiful music.

Harness the full potential of generative AI to improve your productivity, transform your career, and boost your creativity! Brought to you by the Amazon bestselling author of Essentials of AI for Beginners, this practical, engaging guide makes generative AI easy to understand and use—no matter your background, goals, or starting point. This book stands out for its in-depth yet accessible content, so you can learn core concepts without the jargon. It also includes real-world use cases to discover how AI is already transforming diverse industries. This title also offers a balanced perspective.

For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission—to make games they wanted to play—launched an empire with thousands of employees, millions of fans, and billions of dollars. But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy.

AI is nothing without somewhere to run it. Now that mobile devices have become the primary computing device for most people, it's essential that mobile developers add AI to their toolbox. This insightful book is your guide to creating and running models on popular mobile platforms such as iOS and Android.

Sierra On-Line was one of the very first computer game companies and at one time dominated the industry. The author, Ken Williams, founded Sierra On-Line with his wife Roberta who went on to create many of the company's best-selling games. Sierra grew from just Ken and Roberta to over 1,000 employees and a fan base that still exists today, despite the fact that the company was torn apart by criminal activities, scandal, and corruption that resulted in jail sentences and the collapse of Sierra.

Serious developers know that code can always be improved. With each iteration, you make optimizations - small and large - that can have a huge impact on your application’s speed, size, resilience, and maintainability. In Seriously Good Software: Code That Works, Survives, and Wins, author, teacher, and Java expert Marco Faella teaches you techniques for writing better code. You’ll start with a simple application and follow it through seven careful refactorings, each designed to explore another dimension of quality.

In Lost and Founder Rand Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this audiobook can help solve your problems, and make you feel less alone for having them.

From acclaimed tech writer Clive Thompson comes a brilliant anthropological reckoning with the most powerful tribe in the world today, computer programmers, in a book that interrogates who they are, how they think, what qualifies as greatness in their world, and what should give us pause. They are the most quietly influential people on the planet, and Coders shines a light on their culture.

Rust in Action introduces the Rust programming language by exploring numerous systems programming concepts and techniques. You'll be learning Rust by delving into how computers work under the hood. You'll find yourself playing with persistent storage, memory, networking and even tinkering with CPU instructions. The book takes you through using Rust to extend other applications and teaches you tricks to write blindingly fast code.

Are open source and quality assurance what you want to learn? Always wondered how to become a better programmer and better software developer? Does it interest you how why open source programming takes you to another level? Purchase this book to discover everything you need to know about programming, testing, and software quality. Step by step, you'll increase your programming and software skill set. You need to get it now to know what's inside as it can't be shared here!

I want to thank you for checking out the audiobook Domain Driven Design: How to Easily Implement Domain Driven Design - A Quick & Simple Guide. This book contains proven steps and strategies on how you can implement the domain-driven design approach in your projects to bring out better results. Through the domain-driven design approach, you and your project team will better understand the domain that you aim to serve and communicate in a common language that can ensure harmony and team work with your group.

Doom Guy: Life in First Person is the long-awaited autobiography of gaming’s original rock star and the cocreator of DOOM, Quake, and Wolfenstein—some of the most recognizable and important titles in video game history. Credited with the invention of the first-person shooter, a genre that continues to dominate the market today, he is gaming royalty. Told in remarkable detail, a byproduct of his hyperthymesia, Romero recounts his storied career.

Agile Project Management For Dummies introduces you to the planning and execution approaches that can help you complete projects more quickly, with higher quality and using fewer resources. For companies in any industry―not just software development―agile project management reduces waste and increases transparency, while addressing customers' ever-changing requirements. You'll learn all the important terms, tools, and concepts, so you can infuse agility into your projects right away.

Are you fascinated by artificial intelligence but overwhelmed by complex jargon or unsure where to start? You're not alone—and this guide is here to help. Whether you're exploring AI to boost your career, optimize your business, or simply stay ahead of the curve, Launch into AI Mastery offers a beginner-friendly roadmap designed for adults with busy schedules and no technical background.

Are you a non-technical entrepreneur looking to leverage AI for business success? Feeling overwhelmed by the tech world but know you need to master ChatGPT to stay competitive? This comprehensive audiobook is your step-by-step guide to building profitable online ventures using ChatGPT - even if you've never written a line of code! Created by successful AI entrepreneurs, our guide breaks down complex concepts into actionable, beginner-friendly strategies.