検索キーワード： 制作 "Tantor Media" ビジネスライティング

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Glued to their screens for news alerts, financial traders must quickly decipher which ones are most reliable in order to make effective trading decisions. Journalists know that the headlines they craft must instantly grab the attention of a trader. This book focuses on the relatively unknown "Headlines" desk in newswire services, where journalists type breaking news for subscribers and the public. Drawing on their experiences as former Bloomberg headline writers, Chandran and Lyte reveal the processes of these teams that deftly link the two sides of news: information and interpretation.

Readability, aesthetics, and argumentation are intertwined. Ryan McCarl shows how litigation documents that are easier and more pleasant to read are more likely to persuade judges and other busy readers. The book also discusses parts of legal writing that many guides overlook, including sentence mechanics, writing technology, and typography.