検索キーワード： 制作 "--Tyson Hanks" PR・広報

In an age when scandal can destroy a company's brand or anyone's reputation in an instant - Glass Jaw is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw", and so it is these days with targets of controversy. Glass Jaw is a manifesto for these times, written by crisis management veteran Eric Dezenhall, who has spent three decades dealing with some of the most intense controversies, both known and...handled with discretion.

Much of the conventional wisdom about damage control and crisis PR is self-serving, self-congratulatory, self-deceiving, and flat out wrong. And no one knows it better than Eric Dezenhall and John Weber, who have helped countless companies, politicians, and celebrities get out of various kinds of trouble.

Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will not only engage but change thinking and behavior in turn.

Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.

In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to win back your mind and positively impact your sales, marketing, and industry you've found the perfect book. Best-selling author Tony Rubleski here provides a spark to the mind and imagination for those seeking to Awaken their inner genius.

In this second book in the Mind Capture business series, you'll discover ways to quickly investigate, cross-pollinate, and then detonate ideas into your marketing and sales efforts for maximum profits, and many more strategies. In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry, you've found the perfect book.

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner has over 15 years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs.

Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.

Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

In this audiobook, you'll learn the top tips for building your personal brand and becoming the go-to leader, using Dr. Jamil's proven system to get predictable results. Are You Visible?: A Simple Guide on How to Be Seen, Heard, and Chosen as the Go-to Leader is a must-listen for anyone looking to make an impact in their industry. Get your copy today and start being seen as the expert you are!

As a must-listen for entrepreneurs, business owners, executives, and anybody who wants to discover the seasoned strategies that will let them instantly improve their outreach and marketing efforts (without spending thousands of dollars!) Stop Being Invisible is a concise and foolproof audiobook that will transform the way you look at PR.

In THE INSPIRED CHOICE: Chronicles of Transformation: Horizons Ahead, Caroline Biesalski takes you deeper into the art and heart of building meaningful connections. Drawing from her journey as a successful podcast host, Caroline shares powerful strategies and insights on finding exceptional guests, fostering trust, and transforming relationships into lasting friendships and fruitful collaborations.

Die optimale Positionierung der eigenen Marke ist im Business eine der größten Herausforderungen: Wie und wo erreicht man seine Kundschaft am besten? Wie sticht man aus der Masse hervor? Und was ist der passende USP? »Vergesst den USP!«, sagt Hermann Scherer. In seinem neusten Buch gibt er Einblicke in seinen persönlichen Lebensweg und wie er trotz verschiedenster Widrigkeiten seine eigene Erfolgsgeschichte geschrieben und die Gewinnerformel zur richtigen Positionierung gefunden hat.

Public Relations for Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create successful campaigns. You'll learn how to assemble a PR plan, create a budget, develop winning ideas, cultivate media contacts, create pitches, leverage social media and podcasts, secure public speaking engagements, and beyond.

Need a new start? I've been there. During my forty-two years as a sales representative, I changed industries three times. Then, when I found an industry I could stay in for a while, I developed a voice disorder. That's not good if you work in sales. But I continued to work in sales for twenty years after developing a voice disorder.

Transformez vos conversations en maîtrisant l'art de converser et créez des liens plus forts. Dans un monde où la première impression et les relations comptent, votre capacité à engager la conversation ouvre la voie à des opportunités durables. Que ce soit à un événement de réseautage ou dans un cadre professionnel, une conversation efficace est indispensable.

Transform your business into a legendary brand by following the red thread that connects powerful branding with captivating hearts and unwavering loyalty. LOYALNOMICS™: The Power of Branding is your ultimate guide to building a brand that survives and thrives in today’s fiercely competitive landscape.

Geht es dir auch so? Hast du genug von herkömmlichen Verkaufstrainings, die dir nur kurzfristige Erfolge versprechen? Fragst du dich, warum dein Verkaufsansatz oft nicht das volle Potenzial entfaltet? Dann wird es Zeit, eine neue Perspektive zu entdecken: Der wahre Schlüssel zum Erfolg liegt nicht nur in Produkten, sondern in dir selbst! „So geht Vertrieb – Verkaufen beginnt bei dir!“ lernst du, dass der Verkauf weit über das bloße Anpreisen von Produkten hinausgeht.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.