検索キーワード： 制作 "Ascent Audio" 会議・プレゼンテーション

In today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sales presentation provides the most powerful opportunity to do so. Make It All About Them reveals the truth behind the traditional rules of presentations and offers sales professionals a new way forward. 

We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us. The Power of Reputation offers business people an action plan for creating the kind of reputation that generates trust, inspires confidence, and paves the way for lasting success.

Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation - a powerful combination of factors proven to speed agreement.

In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption.

With input from over twenty experts combined with useful checklists, sample agendas, and follow-up memos, the HBR Guide to Making Every Meeting Matter will teach you how to set and communicate your meeting's purpose; invite the right people; prepare an achievable agenda; moderate a lively conversation; regain control of a wayward meeting; and ensure follow-through without babysitting or haranguing.

World-renowned data storytellers Mike Cisneros, Alex Velez, and SWD founder Cole Nussbaumer Knaflic guide you through proven methods to strengthen your communications, sharing the thought process behind each redesign so you can confidently apply the concepts to your work.

No matter what the speaking challenge is, this inspirational book will help listeners perform with passion, power, and persuasion - at the top of their game. Whether chasing a job, planning a pitch, giving a speech at a wedding, or presenting to one or 1,000 people, listeners of It's Not What You Say will discover how to use the rule of three to win any audience over.

With real-life examples and actionable advice, Paul Axtell shows you how to design meetings for results, lead them to achieve agendas that move projects forward, and even allow time for building the relationships that make working together in a remarkable way possible. Based on his award-winning efficiency training title Make Meetings Matter and updated for the virtual meeting experience, this book will revolutionize the meeting—moving it from that dreaded obligation to a powerful way to get things done in business and in life.

When negotiations fail it can be hard to start over. Some people give up, others forget and move on, but the truly successful negotiator learns. Celebrated negotiation thought-leader and advisor to the UN Mediation Unit, Joshua N. Weiss, introduces an evidence-based model for when negotiations stall or fail. Getting Back to the Table explores the reality of failure in negotiation. It lays out the types of failure that can happen, how to cope with it when it does, and how we can be resilient in the face of it

Every time you communicate, you're trying to move someone to feel, think, and act. You're trying to make a point. But very few communicators—regardless of their purpose or position—know their points, have true points, or even understand what a point is, rendering themselves pointless. In this expanded second edition of the bestselling Get to the Point!, Joel Schwartzberg draws on his decades of experience as a strategic communications executive and public speaking coach to deliver a masterclass in high-impact communications for the digital age.

Karen Hough doesn't want you to be "perfect." People fear public speaking because they worry about having to conform to all sorts of handed-down rules that tie them up in knots and put their audiences to sleep. It's authenticity and passion that win people over, she says, not "polish." But you can't be authentic if you’re following guidelines that drain the life and personality out of your presentation. Hough debunks over a dozen myths about presenting to make it more fun and natural for everyone.