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Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.

As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.

The average attention span of an adult is eight seconds - eight seconds! That is tough news for a presenter. It means you may have a room full of people, but their minds are elsewhere. You're competing with a slew of activities demanding their attention - email, texts, Facebook, YouTube, chats, and apps, in addition to thoughts about their next meetings and projects that are behind schedule. How do you get a message across in a world like that?

When stories are used in business settings, we expect them to deliver more. We need stories to be remembered and repeated. That's a challenge. Using stories isn't as easy as it may seem, both in terms of shaping stories to align with business situations and telling stories that are compelling enough to repeat. In this audiobook, Sally solves both challenges by providing insights on the listener's perspective and concrete tools to shape storylines and stories that deliver impact.

Random House presents the audiobook edition of Truth by Hector Macdonald, read by Simon Ludders. For fans of Nudge, Black Box Thinking and The Art of Thinking Clearly, a fascinating dive into the many ways in which ‘competing truths’ shape our opinions, behaviours and beliefs. True or false? It’s rarely that simple. There is more than one truth about most things. Eating meat is nutritious, but it’s also damaging to the environment. The Internet disseminates knowledge, but it also spreads hatred. As communicators, we select the truths that are most useful to our agenda.

Développée par Chan Kim et Renée Mauborgne, la stratégie Océan bleu est une théorie économique qui explique que la croissance durable des entreprises n'est possible qu'en se différenciant et en devenant plus compétitives que leurs concurrents. Ils distinguent ainsi les océans rouges, marchés dans lesquels les produits sont des commodités et où seuls les prix dictent les choix des acheteurs, des océans bleus, dans lesquels l'entreprise bénéficie de profits durables et de ventes en croissance.

Toastmaster's Secret is a complete guide to get the maximum leverage out of the Competent Communicator program. Based on experience of a committed toastmaster who has taken effort to create speeches as suggested by the manual, this step-by-step guide shows you how to craft speeches. It has explanation on selection of topics, delivery preparation, and much more.

Driving the most successful startups today is Business Development (BD), which includes strategic partnerships, content licensing, product distribution, data partnership, monetization, and acquisitions. Pitching and Closing reveals how to master the specific skills that people in BD at today's startups need to succeed, including forging relationships, pitching a company's product, building network, sourcing deals, dealing with rejection, and closing large deals.

Hall of fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls "contact campaigns". Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.

Hiring and firing are hard to get right - and potentially costly to get wrong. Two of the most crucial tasks you face as a manager, they are vital to both the success of the enterprise...and your own career. No need to worry. This handy guide breaks down the simple but powerful strategies you can use to bring better employees onboard - and weed out the weaker ones.

Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds! Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising...

This three-book boxed set consists of the key communication and negotiation techniques to help you manage your relationship, career, and life with success. Book 1 is Effective Communication First Anywhere - Family, Career, Life: The Step-By-Step Guide to Transform Your Communication Skills in 7 Days! Book 2 is Ultimate Guide To Effective Communication At Work: Build A Successful Career In A Happy Workplace, and book 3 is Ultimate Strategy to Become a Negotiation Genius: Becoming Influential & Successful in Career.

Not everyone approves of the practice of negotiation. There are those who hate it because they think it is too confrontational, or they simply don't want to be bothered. This audiobook will demonstrate that negotiations in everyday transactions do not necessarily have to be confrontational, instead, they can be fun. The guidelines in this audiobook will teach you new ways to deal with people, regardless of how difficult or insensitive they are. You will become a better negotiator during both simple, day-to-day negotations and complex negotiation situations.

Techies around the world can now jump start and grow their speaking careers with the book, Present! A Techie's Guide to Public Speaking, written by tech leaders, Poornima Vijayashanker and Karen Catlin. The book serves as a resource for technology professionals who want or need to develop the skills to communicate their expertise effectively, whether in a meeting at work or delivering an engaging talk at a conference.

The secret to success isn't always about technical skills. In fact they play a very small part in the grand scheme of things. I mean, if you think about it, we all know a braniac whiz who just can't get ahead in life, and when we look at them it's quite obvious. They don't know how to socialize, deal with conflicts, or even manage their own emotions. But here's the twist: Many of us are this way, just not at the extreme end of the spectrum. Sure, we may be playing the EQ game 10 times better than the braniac, but what if we played it 100 times better?

From emperors to businessmen, all have taken a look at what it means to be influential. This is a great place to start learning mannerisms, word choices, and the type of persuasion that will help you to make better use of the six traits of influence. Never forget that everybody has something they can do to get them on your side. This book will provide insight into working better with colleagues, tips on conversation and social interaction, cues that those around you will respond to like paid actors.

In this book, we'll get to the root of the problem that causes the fear of public speaking, increase your positive thinking, give you exercises to fine tune your voice and presence, and much more! By the time you finish this audiobook, you'll feel more at ease and comfortable speaking in front of small and large groups alike.

Today’s world wants to know you and the real story behind why you do what you do. Whether you have a product to sell, a company mission to share or an audience to entertain, people are far more likely to engage and connect if you deliver a well-crafted story with an emotional core. Bobette...

How to get to master the art of persuasion—from the bestselling author of Talk Like Ted. 'An easy-to-read and practical journey through personal development, plus tips on structuring the storytelling that is still considered key to connecting with other people and, crucially, with customers...

This is the perfect book for the business manager who's tired of wasting time during meetings or the club member who was recently elected president and is now charged with presiding over the club's meetings. With Robert's Rules QuickStart Guide, ClydeBank Business delivers time-tested wisdom in a way that's simplified and accessible for the everyday listener.

If talking in front of people makes you cringe, Lilyan Wilder's 7 Steps to Fearless Speaking will teach you how to cope with panic, avoidance, and the trauma of public speaking.