検索キーワード： 制作 "-emdashery books-" ビジネスコミュニケーション

アホか、有能かは言葉のレベルで評価されてしまう　シリーズ１７万部突破！｢語彙力ブーム｣の第一人者による、超初心者向けの「語彙力本」。

With advice and tools for improving a wide array of communication skills - from delivering an effective presentation to drafting proposals to the effective use of e-mail - Business Communication helps managers deliver information effectively.

How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium - twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics? They told brilliant stories.

発売たちまち重版！書店で第1位獲得！（丸善日本橋店・ビジネスジャンル、2024/12/5～12/11）あなたの「人生の解像度」を上げる、考え方のヒントが満載の本。

When General Stanley McChrystal took command of the Joint Special Operations Task Force in Iraq in 2003, he quickly realized that conventional military tactics were failing. The allied forces had a huge advantage in numbers, equipment and training - but none of the enemy's speed and flexibility. McChrystal and his colleagues discarded a century of conventional wisdom to create a 'team of teams' that combined extremely transparent communication with decentralised decision-making authority.

In Getting Past No, William Ury of Harvard Law School’s Program on Negotiation and author of Possible, offers a proven breakthrough strategy for turning adversaries into negotiating partners.

"An Hour Long Book on How to Negotiate Your Salary" by Corey Bolton is your essential guide to mastering the art of salary negotiation. Designed for swift listening and easy comprehension, this book is the perfect tool for anyone looking to enhance their negotiation skills, whether they're stepping into the workforce for the first time or seeking to elevate their career.

Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena.

You know those subtle tricks your coworkers are all guilty of? The constant nodding, pretend concentration, useless rhetorical questions? These tricks make them seem like they know what they're doing when in fact they have no clue. This behavior is so ingrained, so subtle, and so often mistaken for true intelligence that identifying it, calling it out, or compiling it into an exhaustive digest has never been attempted. Until now.

By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges.

Celebrating the 75 anniversary of the original landmark bestseller How to Win Friends and Influence People, comes an up-to-the-minute adaptation of Carnegie’s timeless prescriptions for the digital age. Dale Carnegie’s principles have endured for nearly a century. Since its original publication in 1936, his timeless classic How to Win Friends and Influence People has gone on to sell 15 million copies. Now, introducing new listeners to Carnegie’s words of wisdom, comes How to Win Friends and Influence People in the Digital Age, a new guide for a new era.

「なんて言えばいいんだろう……」いつも悩んでいる人へ！

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

「初対面で天気の話をするな！」レディー・ガガ、ヒュー・ジャックマン、渡辺謙…2000人超のセレブ＆経営者の心をわしづかみした58のシンプルテクオンライン全盛の時代、「対面」コミュニケーションの重要性が高まっている。

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

Language is a powerful tool that can unite, engage, and move people to action. It’s all in what you choose to say, and how you say it. In this practical, accessible guide to having more powerful conversations, leading evidence-based coaching expert Haesun Moon offers a set of powerful words or phrases—one for every letter of the alphabet—to help you move others toward greater purpose and accomplishment.

Do you want to get ahead in life? Climb the ladder to success? Master networker Keith Ferrazzi says the secret is in reaching out to others. As he discovered early in life, what distinguishes highly successful people is the way they use the power of relationships—so that everyone wins. Never Eat Alone: Expanded and Updated lays out the steps and mindset Ferrazzi uses to connect with thousands of colleagues, friends and associates: people he has helped and who have helped him.

You face tough communication challenges every day at work, both in person and online - a toxic boss, backstabbing coworkers, office politics, and much more. Here are immediate, effective, eye-opening actions you can take to resolve those infuriating problems. You will find stories and examples drawn from corporate communications consultant Leil Lowndes’s more than 20 years of training business professionals, from entry-level new hires to CEOs.

The Theory of Constraints (TOC) has been successfully applied in almost every area of human endeavor. And while Eli Goldratt is indeed a scientist, an educator and a business leader, he is first and foremost a philosopher. He is a thinker who provokes others to do the same. Dr. Goldratt exhorts his readers to examine and reassess their lives and business practices by cultivating a different perspective. In his latest book, The Choice, Goldratt once again presents his thought provoking approach.

Fast-paced and down-to-earth, Delivering Happiness shows how a different kind of corporate culture is a powerful model for achieving success, and concentrating on the happiness of those around you can dramatically increase your own.