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Welcome to “AfriCAN” - the can-do continent, the vast, vibrant, and diverse continent offering a wealth of human and natural resources that translate into opportunities for business - your business. Complicated? Not necessarily. Africa, with all its diversity and largesse, can be difficult to understand and to grasp. Just like most new business ventures. However, successful business in Africa is as straightforward as ABC: Appetite, Bandwidth, and Capital.

Your future as a well-paid professional within a service-based industry is in serious jeopardy. Whether it be real estate, mortgage, insurance, wealth management, or similar, it is time to pay attention to what is happening. Little by little, your customers are warming up to the easy, safe, convenient and non-committal benefits of your complete or partial replacement by ever-advancing technology offerings. I introduce to you a new, or alternative method, The Upstream Model, which allows you to leverage the pros of cold-market (scalability) with the pros of warm-market (relationships).

Franchise Advisor Liz Leonard has packed her two decades of business and franchise experience into Your Franchise Fast Pass: Your Step-By-Step Guide to Finding Your Ideal Business. It's the ultimate playbook for anyone curious about becoming a franchisee, going behind the scenes of the country’s biggest, smallest, and everything-in-between franchise opportunities.