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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.

Exactly Where to Start is a playbook for everyone with a great idea, everyone with a goal in mind, and everyone with a specific destination but no journey. This book coaches you through the journey with precise, actionable steps that help you take that all-important first leap and keep the momentum going. Discard the distractions, break through the overwhelm, and get going for real with this real-world blueprint for turning your vision into reality.

Googled by God is a fast moving financial thriller that takes the listener on a journey to the dark realms of entrepreneurship and technology. Revolving around the ever-changing worlds of stock markets, investments and money, listeners will soon find themselves in the middle of a dangerous game of emotions and karma.

With Zoom, Fortune magazine extends one of its most successful franchises, 40 Under 40, to bring you original insight on the best-kept secrets of top entrepreneurs, business leaders, and rising tech stars. Discover how Zappos CEO Tony Hsieh built a uniquely attractive corporate culture, how Under Armour founder Kevin Plank took on Nike, and what Marissa Mayer told herself before leaping from a safe post at Google to the high-risk top job at Yahoo. Zoom features the fascinating profiles of these and other young innovators and provides listeners with tips to fast-track their own career success.

It has long been recognized that most standard of living increases are associated with advances in technology, not the accumulation of capital. Yet it has also become clear that what truly separates developed from less developed countries is not just a gap in resources or output but a gap in knowledge. In fact the pace at which developing countries grow is largely determined by the pace at which they close that gap. Therefore, how countries learn and become more productive is key to understanding how they grow and develop, especially over the long term.

The truth shall set you free. Ignoring it will cost you a fortune. It has become clear that we are living a lie, and it has brought devastating results: Bankruptcy among churchgoers is equally as high as for those who don't attend. Financial misconduct is destroying marriages, families, individuals, and churches. A record number of churches are in foreclosure.

Would you like your business......to burst into public awareness like Lady Gaga?...to have the long-lived success of Mick Jagger?...to demonstrate the creativity of The Beatles? We don’t normally think of the music business as a source of entrepreneurial insight, but we should. The best bands have longevity, a depth of customer loyalty, and a level of profitability that puts most businesses to shame. And what they know about marketing, partnerships, bartering, and overcoming obstacles isn’t taught in business school.

Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: Entrepreneurship.

The 7 Laws of Wealth is an individual stimulus plan for surviving the new economy. This book and training program grew out of Ben Benson's desire to identify the timeless traits of the world's most successful individuals, and to offer a new perspective on wealth and prosperity. A must listen for anyone concerned with their financial future, 7 Laws of Wealth is a guide for creating lasting prosperity.

In the early years of Adams Golf, entrepreneur Barney Adams labored in obscurity. He collected six patents for his golf products, manufacturing fine equipment but enjoying no sales. Everything changed for him and his company in 1996, though, when he invented the Tight Lies fairway wood. Working as a custom fitter, his customers repeatedly asked for a club they could play from "long iron" distance, from 180 to 220 yards to the green. Adams knew the technical secret was to lower the club's center of gravity.

Silicon Valley, Singapore, Tel Aviv--the global hubs of entrepreneurial activity all bear the marks of government investment. Yet, for every public intervention that spurs entrepreneurial activity, there are many failed efforts that waste untold billions in taxpayer dollars. When has governmental sponsorship succeeded in boosting growth, and when has it fallen terribly short?

28 Business Thinkers Who Changed the World is a guide to the people who have fundamentally reshaped their industries and the way we do business today. Some of these game changers are great intellectuals while others are 'gut instinct' types; some are motivated by desire to change the world, while others are driven by money and power. Rhymer Rigby profiles the top business brains of our time to reveal the humans behind the headlines and how they changed the global business landscape.

Around the world, thousands of people who've found success in their chosen careers are getting the call to do something more with their lives - to give something back to a world in desperate need of their help. And you don't have to be a billionaire to do so. With Moulden's guidance, you can transform how you earn your daily bread and make a real difference.

Not confident with your negotiating skills? This book will cure you! A must-have for any small business owner, The Pocket Small Business Owner’s Guide to Negotiating is full of helpful tips and strategies for getting what you want without alienating your clients and suppliers. You will learn to analyze your wants, needs, advantages, and disadvantages going in, maintain your resolve, and see the negotiation through to a successful end. Topics include position bargaining, contracts, purchases, conflict resolution, and more.

Michael Bloomberg is not only New York City's 108th mayor; he is a business genius and self-made billionaire. He has run the toughest city in America with an independence and show of ego that first brought him great success and eventually threatened it. Yet while Bloomberg is internationally known and admired, few people know the man behind the carefully crafted public persona.

Kym Gold's mantra - "never settle for a no, always look for a yes" - is what led her to co-create True Religion Brand Jeans, a major retail clothing company that she sold for close to a billion dollars in 2013. In Gold Standard, she finally gives her side of the story of how the once fledgling jeans company that nobody wanted,went on to become a giant, revolutionizing player in the fashion industry.

With social networks, teleconferencing, and webinars, you are able to meet more people in more ways than ever before. But that doesn’t mean you’re creating new possibilities through valuable connections. Networking Is Dead offers a new approach to fundamental networking misconceptions. Authors Melissa G Wilson and Larry Mohl show it’s the quality rather than the quantity of connections that counts. Their fable tells the story of connection expert Dan guiding Meredith, an outgoing social media expert, and Lance, a shy accountant, to build relationships that matter to them and their businesses.

Learn everything you need to start the business you’ve always dreamed of! This comprehensive, step-by-step guide walks the listener through everything an aspiring small business owner needs to know before getting started. It’s not as easy as just hanging up an “Open” sign and letting the money roll in! Planning every step of your business and being aware of all the questions, demands, and challenges you will face will make the difference between just opening up shop and actually running a successful business.

>In Motivate to Win Richard Denny shows how you can transform your dreams of success into reality by becoming more motivated. Motivation is essential for business survival as well as a rewarding personal life, so learning the skills and techniques to improve it is never time wasted. This stimulating book covers every aspect of this important life-skill including how to become highly motivated and achieve goals, understanding what motivates others and inspiring them, and avoiding the pitfalls of de-motivation.

Following the pack and doing what you are told may get you a job and even a promotion, but it won’t lead to real success. Entrepreneur Arthur Wylie, who made his first million by 26, has conquered the worlds of finance, real estate, and entertainment with more than $50 million in deals brokered and almost half a billion in assets and transactions under management. In Only the Crazy and Fearless Win BIG!, he shares a little secret that few books discussto win big you have to be fearless.