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Von den Autoren eines der wirkungsvollsten Strategiebücher, das jemals geschrieben wurde. Blue Ocean Shift bietet einen klugen, systematischen Plan, um jedem Unternehmen zu helfen, sich vom Wettbewerb in existierenden Märkten wegzubewegen, um neue Märkte zu schaffen. Das Hörbuch beschreibt die konzeptuellen Unterschiede und das zugrunde liegende Muster, das Maßnahmen des Marktwettbewerbs - was als Red Ocean-Strategie bezeichnet wird - von Maßnahmen zur Marktschaffung - was als Blue Ocean-Strategie bezeichnet wird, trennt.

As venture capitalist Alexandre Lazarow shows in this insightful and instructive book, this Silicon Valley "gospel" is due for a refresh - and it comes from what he calls the "frontier", the growing constellation of startup ecosystems, outside of the Valley and other major economic centers, that now stretches across the globe. The frontier is a truly different world where startups often must cope with political or economic instability and lack of infrastructure, and where there might be little or no access to angel investors, venture capitalists, or experienced employee pools.

The New York Times bestseller from a key expert in the internationally bestselling book The Secret, a transformative guide filled with practical exercises and powerful lessons to unlock your full potential, overcome mental obstacles, and establish empowering habits for a fulfilling life. No...

Planning is the trick for succeeding in small business. This process needn't be daunting, especially if you can get the timing right, pick a strategy that works, and chart a sound financial course. And if your best-laid plans go sideways, there's always hope, and a practical way forward, in this book. Getting Started in Small Business for Dummies will help you decide whether small-business ownership is right for you, and assess the viability of your business idea; and more.

Learn how to create and scale your online business fast while putting profit first! Do you have a brilliant idea to create a business but you have no idea where to start? Is the number one reason for not growing your business that you don´t have enough money to invest? Have you hit rock bottom with your business because you’re making plenty of revenue...but with no profit? The number one reason why someone doesn't start a business is because of their fear of not making or (even worse) losing money.

Tired of living from paycheck to paycheck? Ready to finally start building wealth? Your road map is here. Discover five different paths that ordinary people took to become self-made millionaires. These are not trust-fund babies. They are just regular folks like you and me. The only difference is that every day they took another step down the path of wealth. Daily action. And the right kind of action. That's all it takes to become a self-made millionaire.

Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.

Learn everything you need to start the business you’ve always dreamed of! This comprehensive, step-by-step guide walks the listener through everything an aspiring small business owner needs to know before getting started. It’s not as easy as just hanging up an “Open” sign and letting the money roll in! Planning every step of your business and being aware of all the questions, demands, and challenges you will face will make the difference between just opening up shop and actually running a successful business.

Building a business is hard work, but success can be just around the corner. Learn how to analyze your startup opportunity, and discover the necessary tips to help you start your own business the right way.

In this completely updated and revised edition, Go It Alone provides essential information for anyone who wants to get out of the rat race and work as a free agent or start their own business. From the ins and outs of writing a business plan to how to win customer loyalty, Geoff Burch in his usual provocative and anecdotal style gives the common sense advice we've been waiting for.

You can live the life you want anywhere in the world. You can be a digital homesteader. Thanks to digital technology such as social media, you can connect with the people who will help you, buy your products and services and provide inspiration as you pursue your frontier.

Sooner or later, every business, association or organization will want to hold a meeting, seminar or trade show outside their regular offices. How do you find your way amongst the dizzying array of hotels, meeting halls, meal guarantees, accommodations arrangements, party packages, bar plans and billing procedures? Author Judy Williams, a veteran hotel and meeting planner, will guide you through the perils and pitfalls of organizing your event.

Attract hyper-targeted instagram followers, convert followers to paying customers, and expand your brand using Instagram. Learn to get more followers, drive more traffic to your website, and sell more of your products and services with this guide.

Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize for his world-changing efforts, here develops his revolutionary new concept that promises to redeem the failed promise of free enterprise: social business.

If you flick through the pages of typical sales books and sales training materials, you will find a constant flow of sales messages like, "focus on closing the sale", "overcome objections", and "chase the sale". Crossing social boundaries and adding pressure to the sales process makes it a gut-wrenching and painful process. Stop selling, start creating trust.

National Bestseller Ranked in Top 10 Bestselling Business Books in the US by The Wall Street Journal Named Audible Editors' Pick in Best New Releases As the founder of Mogul—praised by Sheryl Sandberg as the #1 millennial platform—Tiffany Pham created a global technology and media empire by...

“A visionary roadmap for people who believe they can change the world—and invaluable advice about bringing together the partners and technologies to help them do it.” —President Bill Clinton A radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered...

Leading business professor Ian Mitroff asserts that the ability to spot the right problems, frame them correctly, and implement appropriate solutions is the true competitive edge of a successful and prosperous organization. In Smart Thinking for Crazy Times, Mitroff shows how to identify a genuine problem and approach it with a solid grasp of what is at stake, how to talk and think about it, and how to look at the whole situation in relation to its parts. Here is a complete guide to the art of asking the right questions and solving the right problems.

'Endlessly insightful and full of surprises - exactly what you would expect from Tim Harford' BILL BRYSON 'Entertaining . . . A lively introduction to some of the most ingenious, yet often overlooked inventions that have changed the way we live' The Times 'Every Tim Harford book is cause for...

“I don't know when I've been so wowed by a new author” –Chip Health, co-author of The Power of Moments and Switch A talented journalist reveals the hidden patterns behind what we call "luck" -- and shows us how we can all improve outcomes despite life’s inevitable randomness. "Do you...