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Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process. 

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.

From entrepreneur and celebrity hairstylist Jen Atkin comes a smart and spirited guide to finding your voice and creating the life and career you deserve—along with a behind-the-scenes look into Jen’s own wild and wonderful road to success. Hailed by the New York Times as “the most...

In this revolutionary guide, Stanford University Professor and international bestselling author of inGenius adopts her popular course material to teach everyone how to make imaginative ideas a reality. As a leading expert on creativity, Tina Seelig has continually explored what we can each do to...

Turn ChatGPT Into a Cash Machine goes beyond the hype, offering proven strategies to build a thriving online business. You'll use ChatGPT and other AI tools (e.g., Sora, Nano Banana, Descript) to generate income more easily.

Side hustle culture continues to grow in popularity as more people seek ways to break free from the 9 to 5, pursue their passion, and make some extra cash. Whether you're looking to turn a hobby into something profitable or to learn a new skill entirely, a side hustle can help you bring in extra cash without quitting your day job. Discover how to turn your hobbies into profitable ventures; utilize your skills to create new income streams; balance a side hustle with your full-time job; develop a flexible schedule and master time management; and become your own boss and control your future.

At a time when Warren Buffet has again emerged as the defining sage and darling of Wall Street, this fascinating book explodes the myths that surround the man from Omaha and brings new insights into his remarkable successes ¿ as a manager, an allocator of capital, and a role model for financial managers, investors, and business executives around the world. Many best-selling books have tried to unlock Buffett's secrets by analysing his genius as a stock picker. But they missed the point.

Forget about building a business—businesses fail and fade into oblivion. Start a revolution instead. James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and...

In this uplifting and practical book, blogger, speaker, and business coach Jonathan Milligan gives you a simple four-step framework to rise above the noise and build a real business. He shows you how to believe, define, craft, and market your message so that you can fulfill your unique purpose in this life. With plenty of helpful assessment tools and proven strategies - including how to create seven perpetual income streams in 12 months from just one message - this is your go-to guide for living your dreams and impacting the world for good. 

The Risk-Driven Business Model will help you manage risk better by showing how the key choices you make in designing your business models either increase or reduce two characteristic types of risk - information risk, when you make decisions without enough information, and incentive-alignment risk, when decision makers' incentives are at odds with the broader goals of the company. Leaders who understand how the structure of their business model affects risk have the power to create wealth, revolutionize industries, and shape a better world.

Entrepreneur and journalist Shane Snow (Wired, Fast Company, The New Yorker, and cofounder of Contently) analyzes the lives of people and companies that do incredible things in implausibly short time. How do some startups go from zero to billions in mere months? How did Alexander the Great...

In this Wall Street Journal bestseller, Jessica Herrin, serial entrepreneur and founder and CEO of the Stella & Dot Family Brands, shows how the classic traits of successful entrepreneurs are ones each one of us can develop--and use not only to create a company, but also to create an...

Discover everything you need to know to turn your big idea into a thriving business. With clear, jargon-free language, How to Start Your Own Business shows you how to develop your ideas into a profitable venture, taking you step by step through everything from business plans to branding. Packed with practical, authoritative advice to demystify complex topics, such as securing investors, establishing an online presence and recruiting and managing staff, this audiobook gives you all the tools you need to understand how a modern start-up works and create your own.

In Disciplined Entrepreneurship for Climate and Energy Ventures, veteran entrepreneur Bill Aulet, climate tech expert Ben Soltoff, and the faculty behind MIT's Climate & Energy Ventures course, Tod Hynes, Francis O'Sullivan, and Libby Wayman, deliver a comprehensive discussion of how to bring...

In the world of investing, the name Warren Buffett is synonymous with success and prosperity—now you can learn how Warren Buffett did it and how you can, too. Building from the ground up, Buffett chose wisely and picked his stocks with care, in turn amassing the huge fortune for which he is...

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

From the creator of Product Launch Formula, an expanded edition of the #1 New York Times best-selling guide that’s helped countless entrepreneurs make millions. "What Jeff Walker teaches in LAUNCH is vital for modern marketing success. You don't need more tactics or tools; you need smart...

Turn Your Business Into a Profitable Machine That Works Without You You didn’t start your business to become its most overworked employee. Yet here you are—drowning in to-do lists, putting out fires, and wondering when you’ll ever catch up. How to Work on Your Business (and not just in it) is your step-by-step guide to escaping the daily grind and building a business that thrives without your constant presence.

Do you want to manifest money fast and live a life of true abundance? Your mind is incredibly powerful—it can create wealth, success, and endless opportunities, or it can hold you back with doubt and limiting beliefs. If you often worry about money or feel stuck trying to make ends meet, your subconscious mind may be blocking the prosperity you deserve. Get Rich Quick Money Affirmations combines guided hypnosis and powerful affirmations to help you reprogram your mind for wealth, even while you sleep.

『眠れなくなるほど面白い図解シリーズ』初のビジネス書!「起業してみたい!」と思ったときにすぐに役立つ!カリスマ経営者が教える世界一わかりやすい"起業指南書"!

NEW YORK TIMES BESTSELLER Ever wish there was a step-by-step blueprint to design your life for financial freedom, lifestyle flexibility, and major impact? Are you ready to go from being stuck and complacent to courageous and capable of creating a business offering you the time and financial...

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offer method worked when you start hearing “What do I need to do to move forward?” ...before you even ask for the sale.

Lo que vas a encontrar en este libro es una caja de herramientas prácticas para mejorar, día a día, tu salud física y mental, tus relaciones y tu economía. Más de doscientas personas han pasado por Tengo un Plan y nos han permitido reunir todas estas claves. Te ofrecemos 39 principios de los mayores expertos en cada área, sintetizados con el objetivo de que los apliques fácilmente en tu rutina. Si consigues hacer tuyo uno de estos principios y que tu vida sea un poco mejor, para nosotros ya habrá merecido la pena.

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

START WITH YOURSELF is a new mindset for work and life. Work out what you really want Get out of your own way Let go of ideas that are holding you back Manage your emotions Move forward with confidence Fulfil your potential No one would have expected Emma Grede to get to where she has today: one...

El legendario inversor John Doerr revela cómo los Objetivos y Resultados Claves (OKR) han permitido a Google lograr un crecimiento explosivo, y cómo ese método puede ayudar a cualquier organización a prosperar.

That’s the dream: meaningful work on the land that grows food, feeds your soul, restores the Earth, and grows your bank account. It’s not just a fantasy. This book will show you how real people just like you are making it their reality—and how you can do it, too. Living FREE with the Land is your guide to making the dream a reality—no matter your background, budget, or starting point. Michael Hoag delivers practical, actionable strategies backed by decades of experience, along with proven business models and financial tools designed specifically for land-based livelihoods.

Management Consultants London have produced a book series entitled: Starting a Business United Kingdom: Ready in 30 Days, modified for each country to help entrepreneurs worldwide build successful companies. Although each book does contain some theoretical and technical references, the series is primarily a practical and entertaining reference guide of what to do and what not to do when building a business, written by a practitioner who has set up businesses from scratch and developed them into thriving companies before selling them.

A raw and realistic guide to making money with zero startup costs. Just a computer, the internet, and free tools. If you’re tired of doom-scrolling, binge-watching TV, or feeling stuck with no extra cash then this book is for you. Written straight from experience, this is not a “quit your job and get rich” fantasy. It’s a practical guide on how to learn graphic design and start earning real money within 30 days, even if you’re broke. I wrote this book to help people like me. It’s raw, honest, and packed with value. No fluff. No clickbait. Just the blueprint I wish I had when I started.

تخيل أن مخطِّط الإستراتيجيات البارع والمذهل "صن تزو" يعيش بيننا اليوم. تخيل أنه، مثل الكثير من الرجال والنساء العسكريين، التحق بمجال الأعمال التجارية في فترة لاحقة من حياته وعمل مديرًا تنفيذيًّا، أو انضم إلى الفريق التنفيذي في إحدى الشركات الصغيرة. كيف يطوع مبادئه الموجودة في كتاب فن الحرب والتي تتحدث عن شن الحروب وعقد معاهدات السلام ليستفيد منها في شركته الصغيرة، ويحولها إلى إمبراطورية؟