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Os melhores artigos da Harvard Business Review para criar vantagens competitivas e se destacar da concorrência. A estratégia é um componente fundamental do sucesso de uma empresa, mas nem sempre se traduz em melhores resultados. Elaborar uma estratégia coerente e vencedora é apenas o primeiro passo. Sem uma execução eficiente, que envolva os colaboradores de todos os níveis hierárquicos, nenhuma organização consegue ir muito longe. Reunindo o que há de mais relevante sobre o assunto, a Harvard Business Review selecionou 10 artigos de importantes autores.

In two decades as a television reporter, T. J. Winick covered many scandals. The biggest mistake he saw brands make was to try to “make it go away” by refusing to apologize, declining to comment, or going on the attack—anything to deflect attention. Often that kind of response becomes a scandal of its own. In his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital.

If you want your team to be well-oiled machine like the team Steve Jobs created for Apple, then keep reading! When I started out, I created a team that needed my constant attention. Nothing would get done without my leading and guidance which meant I was doing it. You can learn from my years of stress and pain. You can create a team that is excited about your vision and willing to do the work necessary to win. Even if you just take on the new mindset from this book, it will boost the productivity of the team you create. Your team can become a well-oiled machine!

Winner of the 2023 SABEW Best in Business Book Award for Investing and Personal Finance An award-winning journalist presents a tour-de-force analysis—drawing from history, economics, sociology, and popular culture—of the profound and transformative years of the early 2020s, both for...

What do people and businesses need to know about the realities of innovating in order to develop products successfully? Lorraine Marchand—a seasoned practitioner who has guided Fortune 500 companies and start-ups on developing and launching new ideas—lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization. Marchand emphasizes the frame of mind needed to spark the innovation process.

Risk management has become a standard part of the strategic tool kit, providing leaders with a forward-looking radar to scan the future and give early warnings of approaching threats and opportunities. However, even best-in-class organizations can falter in the face of extreme risk exposure. Special circumstances demand special responses, and extreme risk exposure needs very careful handling. Routine risk management approaches will fall short, but businesses that demonstrate high flexibility and resilience will have the competitive advantage and the ability to thrive where others fail.

In Leadership in the Era of Economic Uncertainty, business advisor Ram Charan describes steps you can take right now to steer your organization away from the pitfalls and position it for a new future. You'll find practical techniques that will help you cope with: cash and credit crunches, shrinking budgets, collapsing markets, sinking workforce morale, disappearing suppliers, and nervous stakeholders.

Featuring a foreword by Reid Hoffman, founder of LinkedIn, this fascinating handbook inspires potential founders and provides essential guidance and advice for people who want to create their own start-up and build a successful company. This audiobook answers the question “how do I get started?” It takes the listener from making the decision to plunge into entrepreneurship, through the process of choosing and developing an idea and team, all the way to raising capital and working with VCs and angel investors.

¿Cómo consigue Mago More ser socio de cinco empresas, guionista del programa de José Mota, cómico, impartir conferencias, dar cursos de formación, tener un espacio habitual en radio, colaborar asiduamente en prensa, asistir a actos sociales y benéficos, y ahora escribir un libro? Parece cosa de magia, pero tiene truco: con unos objetivos claros y un sencillo método puedes conseguir muchas más cosas de las que piensas. Y para muestra, él mismo.

Ben Lamorte, a seasoned coach and management science expert, provides a structured approach for implementing objectives and key results. This book provides tips and tools that enable you to coach your OKRs clients with confidence. Perfect for external coaches and business mentors looking for a repeatable structure to help their clients succeed with OKRs, The OKRs Field Book is also an indispensable resource for internal coaches looking to support their organization's OKRs program.

Turn your great idea into a fully funded startup with this straight-talking real-world guide Great ideas are everywhere. You've probably already had one today. But how do you turn it into a huge business? How do you make it into a killer product, develop it with an amazing team, raise cash, and...

Nichts ist schneller, effektiver und profitabler als Vertrauen! Mit über 3 Millionen verkauften Exemplaren ist "Schnelligkeit durch Vertrauen" das erfolgreichste Buch, das je zu diesem Thema geschrieben wurde. In diesem Hörbuch hat Stephen M. R. Covey die wichtigsten Inhalte und die besten Praxistipps für Sie zusammengefasst. Der New York Times-Bestsellerautor liefert den Beweis: Vertrauen macht Unternehmen profitabler, Führungskräfte erfolgreicher, Teams leistungsfähiger und Beziehungen stärker.

O mundo dos negócios é uma arena onde se travam batalhas extraordinárias, como a da Blockbuster contra a Netflix e da BlackBerry contra a Apple. Os adversários desenham estratégias e afiam suas armas em busca da vitória. A meta é superar a concorrência e se tornar imbatível. Neste audiolivro, David Brown, apresentador do podcast Guerras comerciais, narra a história dos grandes confrontos do mundo corporativo. E analisa essas rivalidades à luz das táticas e dos conselhos de A arte da guerra.

Are you ready to venture into the world of real estate but don't know where to start? This introduction serves as your treasure map, outlining the foundational principles that will guide you through the labyrinth of real estate marketing.

Ogni grande relazione inizia con una brillante presentazione: ho creato il "Digital Workout" per aiutare la tua azienda a realizzare un efficace piano di digital marketing nei prossimi 12 mesi. Quello che troverai in queste pagine è un vero e proprio "programma di allenamento" che potrai applicare da subito in azienda ottenendo immediati benefici in termini di visibilità online, attrattività agli occhi di clienti e fornitori e, soprattutto, nuove opportunità di business.

Supercharged Supply Chains: Discover Unparalleled Business Planning and Execution Practices provides authoritative guidance on effective Supply Chain Management. Written by the experts at Oliver Wight, a leading global consultancy firm, the book provides listeners with a clear understanding of what is required to operate at a Class A Excellent level. The operating principles are supported by practical examples and cases that demonstrate why typical approaches fail, and why Unparalleled Business Planning and Execution Practices succeed.

Unexpected or uncontrollable events occur in every business. By maintaining a constant state of readiness and using quantifiable metrics to measure progress, owners can significantly grow their business value over time. Every business, not to mention business owner, is different and represents a different set of challenges for an advisor. The Advisor’s Guide provides clear breakdowns of different types of owners, their perspectives and hang-ups, their personality types, what to expect as an advisor, and how to guide any owner toward achieving their strategic vision.

The Five Letter F Word™ brings culture center stage in creating a strategy to allow you to innovate. You gain insight into several key areas that often lead to busy teams not delivering the expected growth. With these insights are tools to define a meaningful strategy, how to prioritize, and how to get things done.

With Expand: Stretching the Future By Design, authors Jens Martin Skibsted, a multiple-award-winning designer, entrepreneur, and design philosopher, and Christian Bason, political scientist and CEO of the Danish Design Centre, take listeners beyond "design thinking" to challenge current habits and carve out new space for more sustainable innovation. From transforming the ways we do business and reimagining health care, to creating planet-restoring housing and humanizing our digital lives in an age of AI, Expand explores how expansive thinking across six key areas.

Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons. This audiobook will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the best seller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed.