検索キーワード： 予測・戦略的計画

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.

"This is science writing as wonder and as inspiration." —The Wall Street Journal Wall Street Journal From one of the most influential scientists of our time, a dazzling exploration of the hidden laws that govern the life cycle of everything from plants and animals to the cities we live in...

Have you ever come up with an idea for a new product or service, but didn't take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company - perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven't known how to take the next step, you need to understand what the authors call the innovator's method.

Was sind heute die großen Ideen? Historischer Fortschritt basierte fast immer auf utopischen Ideen: Noch vor 100 Jahren hätte niemand für möglich gehalten, dass die Sklaverei abgeschafft oder die Demokratie wirklich existieren würde. Doch wie begegnen wir den Herausforderungen der modernen Arbeitswelt, des Familienlebens, des gesamten globalen Gefüges? Der niederländische Vordenker Rutger Bregman sagt: "Das wahre Problem unserer Zeit ist nicht, dass es uns nicht gut ginge oder dass es uns in Zukunft schlechter gehen könnte.

Leading business professor Ian Mitroff asserts that the ability to spot the right problems, frame them correctly, and implement appropriate solutions is the true competitive edge of a successful and prosperous organization. In Smart Thinking for Crazy Times, Mitroff shows how to identify a genuine problem and approach it with a solid grasp of what is at stake, how to talk and think about it, and how to look at the whole situation in relation to its parts. Here is a complete guide to the art of asking the right questions and solving the right problems.

Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea - that the purpose of strategy is to achieve a sustainable competitive advantage.

Our companies, our communities, and our planet are facing unprecedented challenges - challenges that will not be solved by a small group of people from a single entity. Today's leaders need a set of tools specifically designed to harness the power of collaborative networks. Strategic Doing introduces you to the new disciplines of agile strategy and collaborative leadership. You'll learn how to design and guide complex collaborations by following a discipline of simple rules that you won't find anywhere else.

Learn the 25 keys to a great business plan, including writing the company's mission, identifying marketing opportunities, calculating appropriate financial ratios, and projecting growth rates, that will help guide your company's expansion and attract necessary funding. Business Planning is part of The New York Times Pocket MBA Series.

The circularity principle is present in all aspects of life, from physics to food chains. With the pressing issue of climate change and environmental degradation, a circular economy presents a solution that can balance economic growth and sustainability by minimizing waste production and conserving finite resources.

After advising hundreds of contractors for fifteen years, author Chad Prinkey knows it comes down to having the right systems and culture in place across your business. In his book Well Built, Prinkey lays out the roadmap for contractors to make meaningful upgrades in how they operate, strategize, manage teams, win new business, and deliver for customers. You'll learn the step-by-step process contractors can use to join the top 2% and gain durable competitive advantages that increase profits for the long haul.

Set a bold vision for your company—and achieve it. If you read (or listen to) nothing else on strategy, listen to this book. This selection of current and classic Harvard Business Review articles will help you understand the dynamics of competition, find new sources of advantage, and...

NEW YORK TIMESBESTSELLER #1 WALL STREET JOURNALBESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. "Groundbreaking." ―Daniel H. Pink, New York Times...

“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.

In this perennial bestseller, recognized as one of the most iconic and impactful business books ever written, W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Lasting success, they argue, comes not from battling competitors...

You’re an executive with a bold idea, a breakthrough innovation, or a critical project that needs the green light. But if your presentation falls flat—unclear, unfocused, or uninspiring—everything can stall. This book shows you how to stop that from happening. In Red Light, Green Light, messaging strategist Cindy Skalicky shares the proven HOW-TO Model—a practical, step-by-step framework to communicate complex ideas with clarity, confidence, and conviction.

The Radical Pessimist, a new Fourth Estate book, full description to follow when available...

Todas las empresas anteriores a la expansión de Internet enfrentan el mismo problema: cómo transformarse y reinventarse para adaptarse a la nueva era digital. No se trata de simplemente crear una página web o informatizar los archivos, sino que se requiere repensar y reinventar no solo la...

Drift happens. Not because leaders lack intelligence. Not because the strategy was flawed. But because execution decays quietly under the weight of competing priorities, unclear ownership, and fragmented attention.

Em 2044, o Cooperativismo Moderno celebrará dois séculos de existência. Neste livro, o autor e palestrante Alexandre Garcia Speaker convida você a embarcar em uma jornada rumo a esse futuro, preparando-se para que sua cooperativa esteja pronta para essa comemoração histórica. A partir dos Sete Princípios do Cooperativismo, Alexandre Garcia Speaker apresenta caminhos concretos para fortalecer sua COOP e prepará-la para um futuro sustentável, democrático e humano.

The knowledge layer has been automated. What remains is judgment — and almost no organization is developing it. The World Economic Forum has surveyed over 1,000 global employers every year since 2016. Every year, critical thinking and problem-solving top the list of skills employers need most — and find most lacking. AI hasn't closed that gap; in a workforce never developed to think in ambiguous situations, it widens it.