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When it comes to persuasion, success can begin before you say a word. In his global best seller Influence, Professor Robert Cialdini transformed the way we think about persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts but also what goes on in the moments before we speak. This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues and apparently unimportant details of location can prime people to say yes even before they are asked.

In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes.

Negotiation is a key skill for your job, your closest relationships and even your everyday life, but often people shy away from it, feeling like they’re marching into battle or that they’re settling for less. Enter Alexandra Carter, Clinical Professor of Law and Director of the Mediation Program at Columbia University, NYC, who has taught students, business professionals and even the United Nations for more than a decade on this very topic.

How businesses can harness the power of online consumer reviews. More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.

Getting to yes is not the same as getting results. In Beyond Dealmaking, international negotiation expert and mediator Melanie Billings-Yun shows that the key to winning unbeatable, long-term results in today's complex economic landscape is to negotiate solid long-term relationships.

This unique book can help you change your approach to negotiation by learning key strategies and techniques from actual cases. The Book of Real-World Negotiations shines a light on real-world negotiation examples and cases, rather than discussing hypothetical scenarios. It reveals what is possible through preparation, persistence, creativity, and taking a strategic approach to your negotiations.

Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation. Because today's buyers have more power than ever before - more information, more at stake, and more control over the buying process-they almost always enter sales negotiations in a much stronger position than the salespeople on the other side of the table. The results are sadly predictable: Salespeople and their companies end up on the losing end of the deal.

Negotiation has always been at the heart of solving problems at work. Yet today, when people in organizations are asked to do more with less, be responsive 24/7, and manage in rapidly changing environments, negotiation is more essential than ever. What has been missed in much of the literature of the past 30 years is that negotiations in organizations always take place within a context - of organizational culture, of prior negotiations, of power relationships - that dictates which issues are negotiable and by whom.

Whether you're facing funding sharks or angel investors, we've got the keys to crafting that perfect pitch to help you secure the funds you need to launch your startup, build your business, and achieve your entrepreneurial dreams. In this new edition of the Entrepreneur Voices series, entrepreneurs, venture capitalists, and experts from both sides of the board room present the game-winning strategies and deal-closing tactics you need to succeed.

Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation - a powerful combination of factors proven to speed agreement.

Birth, death, and conflict - three things you truly can't avoid. Whether it's big or small, conflict eats into productivity and makes people feel stuck. Yet solutions exist for even the toughest situations with the most intractable people. The answer lies in better communication - not just using different words, but rather learning to think differently. I Hear You supplies proven techniques for stepping outside one's point of view and seeing things from other perspectives.

A New York Times best-selling author reveals how to find the right words for every situation. Whether you are making a budget request, interviewing for a job, ending a relationship, or talking to children about divorce, the crux of success in those and other crucial situations is planned, effective communication.

Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.

Thirty years ago, Roger Fisher and Bill Ury wrote the groundbreaking book Getting to Yes. It established the mutual gains approach to negotiation, or what the popular media likes to call "win-win negotiation". But there are few, if any, negotiating situations in which everyone can get everything they want. In reality, most people want to win at win-win negotiation. And the way to win is to come up with a proposed agreement that is "good" for the other side and "great" for you.

Whether it's at home or at work, so much of our lives involves negotiating to get what we want. From negotiating a higher salary, to lowering costs from suppliers, to hammering out a new contract with a major customer, or even deciding where to go on vacation, the only way to consistently arrive at successful conclusions is to master the art of negotiation.

Negociación es un elemento esencial de casi todas nuestras interacciones - personalmente y profesionalmente. Es parte de cómo establecemos relaciones, trabajamos juntos y encontramos soluciones para nuestros clientes, nuestras organizaciones y nosotros mismos. Sencillamente, quienes no negocian corren el riesgo de ser víctimas de los que sí. A lo largo de su carrera, el experto en éxito Brian Tracy ha negociado varios contratos de millones de dólares.

Ask for It explains why it's essential to ask (men do it all the time) and teaches you how to ask effectively, in ways that feel comfortable to you as a woman. Whether you currently avoid negotiating like the plague or consider yourself hard-charging and fearless, Babcock and Laschever's compelling stories of real women will help you recognize how much more you deserve.

We find ourselves engaged in various kinds of negotiations every day, from trying to land a new account or win a promotion at work, to buying a house or a car, or settling a dispute with a friend or spouse. In this groundbreaking audiobook, negotiation expert Ed Brodow shows us how to settle conflicts amicably and reach a win-win solution every time.

Mori Taheripour brings her more-than-15 years of experience teaching negotiation to this audiobook, shattering conventional thought about what makes a good negotiator - namely, being aggressive and unemotional. She has found that the best negotiators are empathetic, curious and present. The essence of bargaining isn't the transaction but rather the conversation and human connection. With eye-opening and empowering stories throughout, Bring Yourself helps listeners gain the confidence they need to achieve their goals in work and in life.

On average, people leave about 20 percent of potential mutual gains untapped in any negotiation. This is akin to taking 20 percent of the value in any deal and dumping it into a garbage canister. Finding that hidden 20 percent, the “sweet spot”, is a skill that takes practice but is also one that anybody can learn. In Negotiating the Sweet Spot, Leigh Thompson offers surefire best practices and tools to use in daily negotiations and conflict situations.