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From Aunt Jemima and Uncle Ben to the Jolly Green Giant and Ronald McDonald, corporate icons sell billions of dollars’ worth of products. But only one of them was ever a real person—Colonel Sanders of Kentucky Fried Chicken/KFC. From a 1930s roadside café in Corbin, Kentucky, Harland Sanders launched a fried chicken business that now circles the globe, serving “finger lickin’ good” chicken to more than 12 million people every day.

John Jacob Astor was the best-known and most important American businessman for more than a half-century. His career encompassed the country's formative economic years from the precarious days following the American Revolution to the emergence of an urban-centered manufacturing economy in the late 1840s.

In 1998, Gary and Rosemary Barletta purchased seven acres of land on the eastern shore of Cayuga Lake. Descending to the west from the state route that runs along on the ridge overlooking the lake, the land was fertile, rich with shalestone and limestone bedrock, and exposed to moderating air currents from the lake. It was the perfect place to establish a vineyard, and the Barlettas immediately began to plant their vines and build the winery about which they had dreamed for years.

Charles E. Hires and the Drink That Wowed a Nation chronicles the humble origin and meteoric business success of this extraordinary entrepreneur. Author Bill Double uses published interviews, correspondence, newspaper reports, magazine articles, financial data, and a small family archive to tell this story of native ingenuity. Here, the rough-hewn capitalism of the gilded age, the evolution of the neighborhood drugstore, the rise of advertising in creating mass markets, and the emerging temperance movement all come together in a biography that fizzes with entrepreneurial spirit.

John E. Fetzer and the Quest for the New Age follows the spiritual sojourn of John E. Fetzer, a Michigan business tycoon. Fetzer parlayed his first radio station into extensive holdings in broadcasting and other enterprises.... By the time he died in 1991, Fetzer had been listed in Forbes magazine as one of the 400 wealthiest people in America. And yet, business success was never enough for Fetzer - his deep spiritual yearnings led him from the Christianity of his youth to a restless exploration of metaphysical religions and movements.

Walter's Perspective provides a unique glimpse into the rough-and-tumble Chicago news business as seen through the eyes of one of its legendary players. From his first news job working as a legman to his later role as a news anchor and political commentator, Jacobson battled along the front lines of an industry undergoing dramatic changes.

When 27-year-old Parisian immigrant Eugène D. Burguières landed at the Port of New Orleans in 1831, one of the oldest Louisiana dynasties began. Seen through the lens of one family, this book traces the Burguières from 17th-century France, to 19th- century New Orleans and rural south Louisiana, and into the 21st century. It's also a rich portrait of an American region that has retained its vibrant French culture.

Early in the 20th century, the Wobblies, or Industrial Workers of the World (IWW), fought for the rights of workers-common laborers, migrants, immigrants, black workers-unprotected by the craft unions. In the face of beatings, kidnappings, and lynchings by vigilantes, company detectives, and hired guns, the Wobblies organized in mining and lumber camps, the wheat fields, on docksides and in textile factories.

The second son of an Austrian emigre, Anthony Drexel (1826-1893) soon established himself as the preeminent financial mind in the Philadelphia currency brokerage his father began in 1838. Shunning publicity, self-promotion, and high-profile public accolades (he declined President Ulysses S. Grant's invitation to become Secretary of the Treasury), Drexel initiated a partnership with J. P. Morgan and his father, Junius, that became the most powerful financial combination of its age.

In My Forty Years with Ford, Charles Sorensen-sometimes known as "Henry Ford's man," sometimes as "Cast-iron Charlie"-tells his own story, and it is as challenging as it is historic. He emerges as a man who was not only one of the great production geniuses of the world but also a man who called the plays as he saw them. He was the only man who was able to stay with Ford for almost the full history of his empire, yet he never hesitated to go against Ford when he felt the interests of the company demanded...

Molly McClain tells the remarkable story of Ellen Browning Scripps (1836-1932), an American newspaperwoman, feminist, suffragist, abolitionist, and social reformer who used her fortune to support women’s education, the labor movement, and public access to science, the arts, and education.

Claus Spreckels (1828-1908) emigrated from his homeland of Germany to the United States with only seventy-five cents in his pocket, built a sugar empire, and became one of the richest Americans in history. Migrating to San Francisco after the gold rush, Spreckels built the largest sugar beet factory of its kind in the United States. When Spreckels gave America its first sugar cube, he became the “Sugar King.” The indomitable Spreckels was a colorful and complicated character on both sides of the Pacific.

Rising from a Missouri boyhood and meager prospecting success to owning the most productive copper, silver, and gold mines in the world and being elected a United States senator, George Hearst (1820–91) spent decades veering between the heights of prosperity and the depths of financial ruin.