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Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.

Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery.

When Bob Quinn was a kid, a stranger at a county fair gave him a few kernels of an unusual grain. Little did he know, that grain would change his life. Years later, after finishing a PhD in plant biochemistry and returning to his family's farm in Montana, Bob started experimenting with organic wheat. In the beginning, his concern wasn't health or the environment; he just wanted to make a decent living and some chance encounters led him to organics.

Beyond the Pale chronicles Ken Grossman's journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of the most successful craft breweries in the United States. From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces more than 800,000 barrels of beer a year while maintaining its commitment to using the finest ingredients available.

This riveting biography from the American Bar Association visits the spectacular life of Edwin Land, breakthrough inventor. At the time of his death, he stood third on the list of our most prolific inventors, behind only Thomas Edison and one of Edison's colleagues. Land's most famous achievement was the creation of a revolutionary film-and-camera system that could produce a photographic print moments after the picture was taken.

How did a child of immigrants, starting with no background in the hotel business, create the world's most admired and successful hotel brand? And how has Four Seasons grown so dramatically, over nearly half a century, without losing its focus on exceptional quality and unparalleled service? Isadore Sharp answers these questions in his inspiring memoir. He started out in Toronto, the son of a modest builder from Poland, but ambition and fate rapidly took him beyond his father's three-man construction business.

Lightweight, compact, distinctively styled, and now, electric: The Brompton isn't the only folding bicycle—or even the first. But everyone who has been on one will enthusiastically testify to its marvelous design (virtually unchanged over decades) and the particular joy of riding it. Will Butler-Adams, CEO of Brompton Bicycles, has been at the company for twenty years. Initially, he worked as an engineer for Andrew Ritchie, the bike's brilliant inventor and the business's founder, before taking the helm in 2008.

From the award-winning entrepreneur USA Today named one of the twenty-one most influential Blacks in technology comes an empowering, bracingly honest, entertaining blueprint for success in life and work—including the true story of what really happened to MoviePass—straight from the cofounder and former CEO himself.

In A Banker's Journey, financial journalist and historian Daniel Gross, who, like Edmond Safra, traces his heritage to Aleppo, Syria, reconstructs the public life of an intensely private man. With exclusive access to Safra's personal archives, Gross tracks the banker's remarkable journey from Beirut to Milan, São Paulo, Geneva, and New York—to the pinnacle of global finance.

Having spent over twenty years building her hugely successful beauty empire, Maria Hatzistefanis managed to achieve all her childhood dreams and goals. Whilst this life of glamour and success is exhilarating, Maria is shocked to find that the happiness it brings is fleeting. This leads her to realize that her life needs a new focus. In this easy-to-follow guide, Maria asks the fundamental question: "What is happiness?" Brimming with good sense, great advice and clear tips, How to Live Your Best Life will equip you with the tools you need to be in control of your own destiny.

All around the world, the words "Wall Street" conjure up a powerful image. For some, it is the center of America's capitalist system and the engine of its economic growth. For others, it is the home of rapacious bankers and reckless traders whose greed would lead to a global financial crisis. For an Indian-born blackjack player, Wall Street represented something else entirely—a chance for him to play in the largest casino in the world.

William Randolph Hearst, known to his staff as the "Chief", was a brilliant business strategist and a man of prodigious appetites. By the 1930s, he controlled the largest publishing empire in the United States, including 28 newspapers, the Cosmopolitan Picture Studio, radio stations, and 13 magazines. He quickly learned how to use this media stronghold to achieve unprecedented political power. In The Chief, David Nasaw presents an intimate portrait of the man famously characterized in the classic film Citizen Kane.

In this compelling biography, Pulitzer Prize-winning journalist Michael D'Antonio gives us the real-life rags-to-riches story of Milton S. Hershey, a largely uneducated businessman whose idealistic sense of purpose created an immense financial empire, a town, and a legacy that lasts to this day.

Andrew Carnegie was an immigrant, a poor boy who worked in a cotton mill, a man who amassed a great fortune as a steel baron and then became one of the most generous and influential philanthropists the world has ever known. His famous dictum, that he who dies rich dies disgraced, has inspired philanthropists and philanthropic enterprises for generations. During his own lifetime, he put his ideas into action by creating a family of organizations that continue to work toward improving the human condition.

Versace. The very name conjures up images of outrageous glamour and bold sexuality, opulence and daring. All of course true, but only half the story. Versace is also the legacy of a great creative genius from a poor, backward part of southern Italy who transformed the fashion world through his intuitive understanding of both women and how a changing culture influenced the way they wanted to dress. House of Versace shows how Gianni Versace, with his flamboyant sister Donatella at his side, combined his virtuosic talent and extraordinary ambition to help create celebrity culture.

Who is Bernie Madoff, and how did he pull off the biggest Ponzi scheme in history? These questions have fascinated people ever since the news broke about the respected New York financier who swindled his friends, relatives, and other investors out of $65 billion. Many have speculated about what must have happened, but no reporter has been able to get the full story - until now. Diana B. Henriques of the New York Times has written the definitive book on the man and his scheme.

In the late 1930s, legendary financier, philanthropist, and society figure Alfred Lee Loomis gathered the most visionary scientific minds of the 20th century at his state-of-the-art laboratory in Tuxedo Park, New York. He established a top-secret defense laboratory at MIT and personally bankrolled pioneering research into new, high-powered radar detection systems that helped defeat the German Air Force and U-boats. With Ernest Lawrence, he pushed Franklin Delano Roosevelt to fund research in nuclear fission, which led to the development of the atomic bomb.

In this sequel to Silent Siren: Memoirs of a Lifesaving Mortician, ride along with mortuary removal technician Matthew Franklin Sias as he cares for the deceased in rural Washington State. Step into the hidden world of death care and explore the challenge of removing the deceased from the often-difficult, regularly awkward, and sometimes downright bizarre circumstances in which they die, the art and science of embalming, and the intrigue of forensic pathology.

With Cutler Dawson at the helm for the last 14 years, Navy Federal Credit Union, the world's largest credit union, has quadrupled the size of the organization and made it an industry leader in customer service. It is now one of the most fiercely trusted and smoothly run financial institutions in the world ranked by Fortune magazine as a Best Place to Work for eight years. This book reveals an honest and straightforward look at Dawson's leadership philosophy and guiding principles.

From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining exposé, New York Times best-selling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.