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Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives: how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of...well, everything. The inner working of a crack gang...the truth about real-estate agents...the secrets of the Klu Klux Klan. What unites all these stories is a belief that the modern world is even more intriguing than we think. All it takes is a new way of looking, and Freakonomics will redefine the way we view the modern world.

Few things in life are more satisfying than beating a rival. We love to win and hate to lose, whether it's on the playing field or at the ballot box, in the office or in the classroom. In this bold new look at human behavior, award-winning journalist and Olympian Matthew Syed explores the truth about our competitive nature: why we win, why we don't, and how we really play the game of life.

When Freakonomics was initially published, the authors started a blog - and they've kept it up. The writing is more casual, more personal, even more outlandish than in their books.

Nearly a half century into being a feminist and legal pioneer, something funny happened to Supreme Court Justice Ruth Bader Ginsburg: The octogenarian won the Internet. Across America, people who weren't even born when Ginsburg made her name are tattooing themselves with her face, setting her famously searing dissents to music, and making viral videos in tribute.

The New York Times best-selling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and offer a blueprint for an entirely new way to solve problems. The topics range from business to philanthropy to sports to politics, all with the goal of retraining your brain.

In The 50th Law, hip hop and pop culture icon 50 Cent (aka Curtis Jackson) joins forces with Robert Greene, best-selling author of The 48 Laws of Power, to write a "bible" for success in life and work based on a single principle: fear nothing. With intimate stories from 50 Cent's life on the streets and in the boardroom as he rose to fame after the release of his album Get Rich or Die Tryin', as well as examples of others who have overcome adversity through understanding and practicing the 50th Law.

By the end of on average day in the early 21st century, human beings searching the Internet will amass eight trillion gigabytes of data. This staggering amount of information - unprecedented in history - can tell us a great deal about who we are - the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than 20 years ago seemed unfathomable.

How often do you walk away from a conversation feeling really heard? That it moved the people in it forward in some important way? You’re not alone. In his practice as a designer, Fred Dust began to approach conversations differently. After years of trying to broker communication between colleagues and clients, he came to believe there had to a way to design the art of conversation itself with intention and purpose, but still artful and playful.

Big decisions are hard. We consult friends and family, make sense of confusing “expert” advice online, maybe we read a self-help book to guide us. In the end, we usually just do what feels right, pursuing high stakes self-improvement—such as who we marry, how to date, where to live, what makes us happy—based solely on what our gut instinct tells us. But what if our gut is wrong? Biased, unpredictable, and misinformed, our gut, it turns out, is not all that reliable. And data can prove this.

The early 2000s conjures images of dial-up internet connections, inflatable furniture, Hummer H2s, blinged out rap videos, and the feeling that the stock market would go up forever. The arrival of the new millennium was marked by a sense of both unbridled optimism and existential dread. For many it felt like the end of history; we’d solved all the big problems. No more wars, no more racism, no more sexism. But then history kept happening. In Y2K, Colette Shade offers a darkly funny meditation, unpacking everything from the pop culture to the political economy of the period.

Heralded as the most significant technological innovation since the smartphone, virtual reality is poised to transform our very notions of life and humanity. Though this tech is still in its infancy, to those on the inside, it is the future. VR will change how we work, how we experience entertainment, how we feel pleasure and other emotions, how we see ourselves, and most importantly, how we relate to each other in the real world. And we will never be the same. Peter Rubin, senior culture editor for Wired and the industry's go-to authority on the subject, calls it an "intimacy engine".

In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.

Unassimilable has descriptive copy which is not yet available from the Publisher.

A generation gap has emerged between parents and their girls. Even in this age of helicopter parenting, the mothers and fathers of tomorrow's women have little idea what their daughters are up to sexually or how they feel about it. Drawing on in-depth interviews with over 70 young women and a wide range of psychologists, academics, and experts, renowned journalist Peggy Orenstein goes where most others fear to tread, pulling back the curtain on the hidden truths, hard lessons, and important possibilities of girls' sex lives in the modern world.

Inspired by the groundbreaking A History of the World in 100 Objects, this book draws on the unique collections of The Strong museum in Rochester, New York, to chronicle the evolution of video games, from Pong to first-person shooters, told through the stories of dozens of objects essential to the field’s creation and development. Drawing on the World Video Game Hall of Fame’s unmatched collection of video game artifacts, this fascinating history offers an expansive look at the development of one of the most popular and influential activities of the modern world: video gaming.

In the 1960s, Yale University psychologist Stanley Milgram famously carried out a series of experiments that forever changed our perceptions of morality and free will. The subjects—or “teachers”—were instructed to administer electroshocks to a human “learner,” with the shocks becoming progressively more powerful and painful. Controversial but now strongly vindicated by the scientific community, these experiments attempted to determine to what extent people will obey orders from authority figures regardless of consequences.

Gary John Bishop’s newest audio original takes on three hot-button topics that seem to be flooding the media headlines, our social media newsfeeds, and our conversations with friends and family: conspiracy, upheaval, and pandemic. In this timely and important book, Gary will shine the light on each topic to provide new ways of understanding how they might be operating in our lives, and how we can take control.

Los Angeles in 1974 exerted more influence over popular culture than any other city in America. Rock Me on the Water traces the confluence of movies, music, television, and politics in Los Angeles month by month through that transformative, magical year. Ronald Brownstein reveals how 1974 represented a confrontation between a massive younger generation intent on change, and a political order rooted in the status quo. Brownstein shows how the voices resistant to change may win the political battle for a time, but they cannot hold back the future. 

Young adulthood: the time of our lives when, theoretically, anything can happen, and the pressure is on to make sure everything does. Social media has long been the scapegoat for a generation of unhappy young people, but perhaps the forces working beneath us — wage stagnation, student debt, perfectionism, and inflated costs of living — have a larger, more detrimental impact on the world we post to our feeds. 

A soulful exploration of the 12 astrological signs embodied by our living “stars” - from divas to philosophers, poets to punks - and the ways they can help us better understand ourselves and each other, from the wildly popular astrology columnist for New York Magazine’s The Cut.