検索キーワード： 制作 "Ascent Audio" 論理学・言語学

By explaining how the human brain works and outing its most irrational processes, this book provides the thinking tools that will help you make better decisions, ask the right questions (at the right time), know what to look for when evaluating information, and understand how your own brain subconsciously clouds your judgment. Think you're too smart to be easily misled? Harrison summarizes scientific research showing how easily even intelligent and well-educated people can be fooled.

The Rules of Persuasion not only explains exactly how persuasion works in all forms of human communication, but it also presents a clear and effective model you can use to put the elements and chemistry of persuasion to work for you in your personal and professional lives.

Thinkers have been fascinated by paradox since long before Aristotle grappled with Zeno's. In this volume in The MIT Press Essential Knowledge series, Margaret Cuonzo explores paradoxes and the strategies used to solve them. She finds that paradoxes are more than mere puzzles but can prompt new ways of thinking. A paradox can be defined as a set of mutually inconsistent claims, each of which seems true. Paradoxes emerge not just in salons and ivory towers but in everyday life.

Irony and sarcasm are two of the most misused, misapplied, and misunderstood words in our conversational lexicon. In this volume in the MIT Press Essential Knowledge series, psycholinguist Roger Kreuz offers an enlightening and concise overview of the life and times of these two terms, mapping their evolution from Greek philosophy and Roman rhetoric to modern literary criticism to emojis.