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In this updated edition, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the listener on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further—showing the methods and details behind asking questions—from the words themselves to the interviewer's actions and how they influence an interview.

The next phase of the internet—multimodal, vision-enabled AI that will transform society.

Dive into a future of work where technology empowers everyone to be a creator and builder with All Hands on Tech. This pivotal book offers a comprehensive look into the role of citizen developers—business domain experts who are driving IT-enabled innovation using technology previously reserved for professional technologists. Through case studies of citizens and citizen-enabled enterprises, the authors demonstrate how emerging technology bestows unprecedented power on these individuals and unprecedented value on the organizations that channel their efforts.

In Large Language Model-Based Solutions: How to Deliver Value with Cost-Effective Generative AI Applications, Principal Data Scientist at Amazon Web Services, Shreyas Subramanian, delivers a practical guide for developers and data scientists who wish to build and deploy cost-effective large language model (LLM)-based solutions. In the book, you'll find coverage of a wide range of key topics, including how to select a model, pre- and post-processing of data, prompt engineering, and instruction fine-tuning.

Gain the valuable skills and techniques you need to accelerate the delivery of machine learning solutions. With this practical guide, data scientists, ML engineers, and their leaders will learn how to bridge the gap between data science and Lean product delivery in a practical and simple way. David Tan, Ada Leung, and Dave Colls show you how to apply time-tested software engineering skills and Lean product delivery practices to reduce toil and waste, shorten feedback loops, and improve your team's flow when building ML systems and products.

In Human Hacked by Len Noe, a pioneering cyborg with ten microchips implanted in his body, you'll find a startlingly insightful take on the fusion of biology and technology. The author provides a groundbreaking discussion of bio-implants, cybersecurity threats, and defenses.

Generative AI, biometrics, spatial computing, electric vehicles—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption? The Year in Tech 2025 will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.

In Digitally Curious, futurist, speaker, and technology trends expert Andrew Grill delivers an easy-to-follow and incisive discussion of current and future technologies, as well as how leading companies are deploying them. The author examines critical business concepts, like the future of work, from a technical and human-centric point of view and how Artificial Intelligence will impact us at work and in society. He includes a broad range of relevant technologies and platforms, offering examples that will be immediately relevant to any industry and business.

In an era where artificial intelligence can create content indistinguishable from reality, how do we separate truth from fiction? In FAIK: A Practical Guide to Living in a World of Deepfakes, Disinformation, and AI-Generated Deceptions, cybersecurity and deception expert Perry Carpenter unveils the hidden dangers of generative artificial intelligence, showing you how to use these technologies safely while protecting yourself and others from cyber scams and threats.

In Your AI Survival Guide, Sol Rashidi delivers an insightful and practical discussion of how to deploy artificial intelligence in your company. Having helped IBM launch Watson in 2011, Sol has firsthand knowledge of the ups, downs, and change management intricacies that can help you with a successful deployment beyond all the AI hype. She walks you through various frameworks for how to establish your AI strategy, pick your use cases, prepare your non-technology teams, and overcome the most common obstacles standing in the way of successfully implementing AI in your business.

We all keep secrets—from our locker codes to our passwords to our online interactions. And we choose to share those secrets only with those whom we trust. So, too, do organizations, businesses, governments, and armies. In Cryptography, Panos Louridas provides a broad and accessible introduction to cryptography, the art and science of keeping and revealing secrets.

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

The Problem with Solutions combines an analysis of the rise of tech company solution culture with findings from actual research on the sector's ill-informed attempts to address the problems of food and agriculture.

Generative AI, Cybersecurity, and Ethics provides concise yet thorough insights into the dual role artificial intelligence plays in both enabling and safeguarding against cyber threats. Presented in an engaging and approachable style, this timely book explores critical aspects of the intersection of AI and cybersecurity while emphasizing responsible development and application.

In SuperShifts, Dr. Ja-Nae Duane and Steve Fisher deliver an incisive overview of how we are at the end of one 200-year arc and embarking on another. With this new age of intelligence, Duane and Fisher highlight the various catalysts for change currently affecting individuals, businesses, and society as a whole. They also provide a model for transformation that expertly bridges the gap between theory and practice to provide a holistic view of making radical change through three lenses: you as a leader, your organization, and society.

In Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial intelligence is reshaping society, from consumer behavior to education, work, relationships, and health. As the first generation born into an AI-enabled world, Generation Alpha will experience a paradigm shift in lifestyle and career paths. Britton examines the unprecedented opportunities AI presents: personalized learning, advancements in healthcare, and automated consumer experiences and processes.

Rise of the Machines: A Project Zero Trust Story is a continuation of the 2023 bestseller Project Zero Trust, picking up where the first book left off and addressing issues not covered in the first installment: artificial intelligence, mergers and acquisitions, antivirus, business continuity, and remote work. Artificial Intelligence is the dominant issue discussed in every chapter, providing a case-study-based approach to applying zero trust principles to all the various aspects of artificial intelligence, from MLOps, used by security teams, to use of GPTs, chatbots, and adversarial AI.

In Behavioral AI: Unleash Decision Making with Data, behavioral economist Dr. Rogayeh Tabrizi delivers an intuitive roadmap to help organizations disentangle the complexity of their data to create tangible and lasting value. The book explains how to balance the multiple disciplines that power AI and behavioral economics using a combination of the right questions and insightful problem solving.

Artificial intelligence (AI) is a powerful general-purpose technology that is reshaping the modern economy, but misperceptions about AI stand in the way of harnessing it for the betterment of humanity. In Thrive, Ravi Bapna and Anindya Ghose counter the backlash by showcasing how AI is positively influencing the aspects of our daily lives that we care about most: our health and wellness, relationships, education, the workplace, and domestic life.

The Inclusion Equation is a comprehensive, one-of-a-kind guide to merging DEI and employee wellbeing concepts with data analytics and AI. In this book, renowned thought leader and professional keynote speaker Dr. Serena H. Huang explains exactly how to quantify the effectiveness of new talent strategies by connecting them to a firm ROI estimate, enabling listeners to approach and win the favor of higher-ups in any organization with the same effectiveness that marketing and financial departments do.