検索キーワード： 制作 "Ascent Audio" 経済学

Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement.

In The Battle for Your Computer: Israel and the Growth of the Global Cyber-Security Industry, Israeli Defense Force (IDF) cyberwarfare veteran and tech product leader Alon Arvatz examines the "why" and the "how" of the extraordinarily strong connection between Israel's elite cyber military unit and that country's booming offensive and defensive cybersecurity industry. In the book, you'll explore the central role played by Israel in the global fight for cybersecurity supremacy.

In Un-Civilizing America: How Win-Win Deals Make Us Better, bestselling author William Bonner delivers an incisive and engrossing account of the American economy, the four simple steps to earning money the honest way, and why many choose the dishonest way instead.

The Rules of Persuasion not only explains exactly how persuasion works in all forms of human communication, but it also presents a clear and effective model you can use to put the elements and chemistry of persuasion to work for you in your personal and professional lives.

The question of what constitutes a fair price has been at the center of market interactions since the time of Aristotle. Should a seller sell to the highest bidder, or is there some other standard, such as a morally defined price, to be applied? Charles R. Geisst traces the ways that philosophers, religious leaders, and economists have sought to answer that question, from antiquity through the modern era.

Renowned environmental strategist, speaker, world traveler, and author Paula DiPerna brings a unique voice and optic to demystify and unveil today's most fascinating financial disruption—pricing the priceless to flip conventional ideas of how we value natural assets and why. She asks the provocative question long ignored: Why do we value the indispensable atmosphere at zero, but dispensable production in the trillions? She digs into alternatives, with real-life examples from around the globe of fascinating and pioneering financial innovations.

In this newly revised second edition, offering 50% entirely new material, The Panic of 1907: Heralding a New Era of Finance, Capitalism, and Democracy, delivers a groundbreaking examination of one of the most consequential crises in financial history. Deftly weaving historical evidence, insightful analysis, and compelling narrative, The Panic of 1907 explains how and why a financial panic unfolds, with lessons that can be applied to our understanding of present-day financial and monetary systems.

In the newly revised third edition of Demise of the Dollar: From the Bailouts to the Pandemic and Beyond, Addison Wiggin delivers yet another timely and insightful account of the devaluation of the American dollar. Fully updated to consider the events of the last ten years—including the COVID-19 pandemic—the book contains nuanced discussions of historic inflation, interest rates and the Federal Reserve, the impact the Euro has had since its introduction, the rise of China prior to the pandemic, cryptocurrencies, and the United States' consumer debt addiction.

From investors and monetary authorities to governments and policy makers, almost everyone had assumed inflation was dead and buried. But now people the world over are confronting a poisonous new economic reality and, with it, the prospect of vast and increasing wealth inequality. How have we arrived in this situation? And what, if anything, can we do about it? Celebrated economist Stephen D. King—one of the few to warn ahead of time about the latest inflationary upheaval—identifies key lessons from the history of inflation that policy makers chose not to heed.

In today's digital-first economy, marketplaces are growing at twice the rate of overall eCommerce—and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world's most successful marketplaces reveals the strategies every enterprise needs to take the lead.

The eminent economic historian Harold James presents a new perspective on financial crises, dividing them into "good" crises, which ultimately expand markets and globalization, and "bad" crises, which result in a smaller, less prosperous world. Examining seven turning points in financial history—from the depression of the 1840s through the Great Depression of the 1930s to the COVID-19 crisis—James shows how crashes prompted by a lack of supply, like the oil shortages of the 1970s, lead to greater globalization as markets expand and producers innovate to increase supply.

The world is experiencing a series of crises. In this revised edition, Chris Martenson delivers an incisive and eye-opening exploration that explains why it is the interconnectedness of the various crises that matters most. From energy shortages to climate instability, financial crises, supply chain disruptions, pandemics, war, and crop failures, you'll discover the common factor that is driving them all and how to adapt to volatile new realities and safeguard your own personal wealth, health, and community.

Today's leaders know that speed and agility are the keys to any company's success, and yet many are frustrated that their organizations can't move fast enough to stay competitive. The typical chain of command is too slow; internal resources are too limited; people are already executing beyond normal expectations. As the pace accelerates, how do you inspire people's energy and creativity? How do you collaborate with customers, vendors, and partners to keep your organization on the cutting edge?

Have you ever felt you're not getting through to the person you're talking to, or not coming across the way you intend? You're not alone. Most of us assume that other people see us as we see ourselves, and that they see us as we truly are. But neither is true. Our everyday interactions are colored by subtle biases that distort how others see us--and also shape our perceptions of them.

Technology guru Ray Wang shows how organizations can surf the waves of change—how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas: 1. Consumerization of technology and the new C-suite; 2. Data's influence in driving decisions; 3. Digital marketing transformation; 4. The future of work; and 5. Matrix commerce.

In this Springer Brief, the author introduces how Chinese firms are successfully using their own variants of the "Silicon Valley Approach" to management. The author begins the discussion by deliberating on the extent to which management models need to be re-invented. A fundamentally new approach is then introduced, which already exists and is proving itself in practice at some of Silicon Valley's most dynamic firms. The author finds that the Chinese management models, in comparison, may be even more advanced. If true, this could have profound implications for managers everywhere.

We are living in a golden age of biomedical innovation, yet entrepreneurs still struggle with the so-called Valley of Death when seeking funding for their biotech start-ups. In Healthcare Finance, Andrew Lo and Shomesh Chaudhuri show that there are better ways to finance breakthrough therapies, and they provide the essential financial tools and concepts for creating the next generation of healthcare technologies.

As far back as we can trace human history, there have been entrepreneurs. Almost five millennia ago, copper tool manufacturers set up a factory in what today is southwest Spain, profiting for hundreds of years from trade around the Mediterranean. Papyri document the diverse investments of an ancient Egyptian businessperson, from grain-yielding land to flax for linen cloth. What do these figures have in common with renowned modern entrepreneurs, and how do their similarities help us achieve a deeper understanding of entrepreneurship?

Don't leave creativity up to the "creatives" in your organization. Fostering creativity within your team can help your organization solve problems, create innovative products, break out into a new market, and even communicate and collaborate more effectively.

Conducting performance reviews can be stressful. But these conversations are critical to your employees' development, allowing you to formally communicate with them about their accomplishments relative to their goals. Performance Reviews guides you through the basics.