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Hace tiempo que el entorno digital cambió irreversiblemente nuestras vidas: nuestra forma de trabajar, de aprender, de consumir, de comunicarnos o de relacionarnos con las personas y las marcas. Además, está lleno de oportunidades, pero es imprescindible que sepas moverte y funcionar en él, aunque no te dediques profesionalmente a ello o lo rechaces porque te sientes algo torpe ante todo lo que suena a digital.

China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps...

Hi. This is Hien of with an ecommerce company called Friends of Irony. In this book, I will reveal to you the techniques in how to generate an extra $1,000 per month income, and eventually free yourself from your 9-5 job. That way, you get to spend more time on what really matters the most: which is getting to spend more quality time with your family. As you get to earn more and have more spare time, you get to properly guide your children as they grow up and always be there for them when they need you.

The reach of Corporations into our lives via cards and apps has never been greater; many of us rarely use cash these days. But what we’re told is a natural and inevitable move is actually the work of powerful interests. And the great battle of our time is the battle for ownership of the...

How to Master & Monetize Social Media: Winning Methods to Scale, Grow and Profit from Social Media Marketing - is the complete social media guide - It covers everything you need to know in order to confidently monetize, scale, grow and leverage social media channels to help you earn a consistent income, network massively, grow your business, and engage your target audience. Anyone from a beginner blogger to a seasoned business person can make money with these social media marketing methods and tactics.

Are you wanting to start an online business? Trying to come up with a product or service to introduce to the world of ecommerce? Becoming familiar with all the possibilities for passive income via online channels? In a world where many rush to get their ideas to the market, taking the time to understand your ideas and how best to market them online can often mean the difference between success and failure.

Von den einen geliebt, von den anderen gehasst - doch wie schafft man es, so erfolgreich wie Amazon zu sein? Kindle, Prime, Alexa - Amazon hat die Wirtschaftswelt wie kein zweites Unternehmen verändert. Wie ist es dem Netzgiganten gelungen, sich derart auf die Bedürfnisse seiner Kunden einzustellen, um alle anderen Konkurrenten zu überholen? Welche wesentlichen Bausteine der Unternehmenskultur führten zu diesem Erfolg, und was sind die 14 Leadership-Prinzipien von Amazon?

Google is not only the number one search engine in the world, it is also the number one website in the world. Only five percent of site visitors search past the first page of Google, so if you're not in those top 10 results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate road map to page-one domination (POD). 

Virtual Banking: A Guide to Innovation and Partnering takes a hands-on approach to competing in the modern banking environment. Former PayPal head of financial innovation Dan Schatt explores the reasons behind the massive consumer migration away from traditional banks and provides clear, actionable guidance on beating new banking models at their own game. Digital payment is the hottest topic in banking today and is set to define the future of the industry.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.

What if you could earn money doing what you love? What if you could live more and work less? What if you could Make Money While You Sleep? You can! Forget the old ways of unhealthy working hours and pressing pause on your life until retirement - especially in uncertain economic times. In Make...

When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best...

The story of Paddy Power’s growth from a small chain of Irish bookies to the biggest gambling company in the world. Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and...

This book is not a get-rich-quick scheme, and neither is this just another how-to book about setting up an account online that anyone with a mouse and keyboard can do without issue. This book is a comprehensive guide about a formula, a specific formula, about how upcoming artists and non-artists can make $1,000 or more on Etsy every day. It doesn’t require any experience, any background in financing, or any complicated knowledge about marketing.

Stop running around in circles! These extremely powerful marketing insights will bring you the success of your dreams. Whether this is your first big business venture or you’ve already been around this block many times before, the truth is that marketing your product or service is no easy task. Knowing who you need to serve, how to serve them best, and how to connect with them in the first place, is a complex ordeal of ever-changing variables. All you need is to be let into the secrets that every successful entrepreneur knows.

Die Spielregeln der Unternehmens- und Markenführung haben sich radikal verändert: Durch die Entstehung digitaler Netzwerkgesellschaften funktioniert erfolgreiche Unternehmensführung nur noch durch aktive Vernetzung mit ihren Kund_innen. Folglich muss sich Markenführung weiterentwickeln und von überholten Marketing-Mechanismen verabschieden. Soheil Dastyari stellt die wertvollsten Nutzer_innen, die Fellows, ins Zentrum einer jeden Unternehmung: Sie als integralen Bestandteil an der Marken- und Produktsteuerung teilhaben zu lassen, wird künftig erfolgsentscheidend sein.