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With the onslaught of cloud solutions, consumerization of technology, and increasingly tech-savvy business people, it's time for a manifesto for leaders who recognize - and are nervous about - the demands of the digital age. Whether you're an executive, department head, or IT manager, The New IT provides an action-ready blueprint for building and strengthening the role of IT in your company - and prescribing IT's future.

The definitive business guide to surviving and innovating in the digital age. This powerful guide from serial entrepreneur and radical innovation consultant Peter Hinssen shows you how to keep your company up to speed with your market, engage with customers at a time when loyalty keeps fading into the background, and transform your organization into a network in order to thrive in this era of digital disruption.

An industry insider reveals the next generation of marketing - and provides the insight you need to use it to beat the competition.

Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting and retaining loyal customers through smart, savvy social media engagement.

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

The secret to successful word-of-mouth marketing on the social web is easy: be likeable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today's hyperconnected society: If your business isn't likeable, it will fail. Dave Kerpen knows how important it is for a business to be liked - by customers, employees, stakeholders, and the general public.

The essential guide to marketing and building your business on Instagram - today's hottest social media platform. If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.

Forget the old ways of unhealthy working hours and pressing pause on your life until retirement - especially in uncertain economic times. In Make Money While You Sleep, Lucy Griffiths, passive income strategist and coach, will share how you can create a course-based business that works 24 hours a day for you while you get on with the business of living your life.

Go Live! Turn Virtual Connections into Paying Customers helps listeners understand and take advantage of several online tools to boost their sales and increase their revenue. Accomplished salesperson, consultant, and online personality Jeffrey Gitomer describes how tools like Facebook Live and podcasting can drive sales and help you connect with your customers.

Leaders already know that the classic approach to strategy - analyze, plan, execute - is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win? Ming Zeng, the former chief of staff and strategy adviser to Alibaba Group's founder, Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing, are redefining how value is created.

As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing.

The only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life's Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories in the world.

Alec MacGillis’ Fulfillment is not another inside account or exposé of our most conspicuously dominant company. Rather, it is a literary investigation of the America that falls within that company’s growing shadow. As MacGillis shows, Amazon’s sprawling network of delivery hubs, data centers, and corporate campuses epitomizes a land where winner and loser cities and regions are drifting steadily apart, the civic fabric is unraveling, and work has become increasingly rudimentary and isolated.

Digital influencing is one of the most exciting and disruptive new industries, forecast to be worth over £10bn by 2020, but those charged with making this an effective part of their digital strategy rarely understand how this emergent industry works. When it comes to online growth, digital influencers are now consistently outperforming traditional media and brand advertising, even if much of what they do remains a mystery to many people. Sara McCorquodale is the UK's leading authority on the influencer space, and this new book demystifies exactly how digital influence works.

In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields - psychologists, economists, advertising and marketing executives - failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's best seller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use now to make your product or service remarkable, so that it will virtually sell itself.

Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge.

Have you ever thought about starting your own online business? Would you like to like to become location-independent and live a life full of abundance and happiness? How about building a passive income stream and steady five- or even six-figure income every single month?

Any business project needs a good online marketing, it is one of the most important functions of business management. A business plan is what makes it possible to manage a company and an digital marketing is a key element of the business plan. It identifies the best business opportunities for the company and describes how to achieve and maintain market positions. Through this audiobook, the listener will follow the development of a online marketing, see in detail the different steps of an Internet marketing.

The ultimate mastery workbook to make your business thrive. By now, everybody is conscious of the significance and strength of social networking generally; nonetheless its adoption from meeting and event planners still appear to be lagging behind. There are lots of methods you can use to use and maximize interpersonal networking advertising, a range of which we will set out for you under.

Do you want a step-by-step guide to help you build an e-commerce website with WordPress to sell or drop ship products? Then you have the right audiobook. This audiobook talks about all that it takes to build and customize your ecommerce website. The e-commerce of choice is Shopify. It contains well laid-out instructions from building a WordPress website to configuring your Shopify account and finally to get paid.

Most business leaders want to use social media to generate customer engagement to get more leads and sales. In order to do that, they need an effective social media plan. Unfortunately, business leaders often have a false impression about how much time and effort it takes to develop and execute a successful social media plan. They often think it's impossible, but it's not.

What is Instagram marketing? Want to grow your business on Instagram? If your answer to these questions is "yes", then your problem is solved, in this, you can listen how how users spend more time on your Instagram page, you may find everything you want to know about Instagram, how to target customer of Instagram if they are spending a longer time on it. Instagram will continue to evolve to add more functionality, apps, and options. All of these improvements are there to fulfill the primary purpose-to get the user hooked on it.

Are you tired of your competition constantly outranking you on search engines like Google? Have you tried everything to improve your site's visibility but nothing seems to work? The truth is that today, relevancy is the name of the game. Here's what you will learn in Ranking Secrets: the core foundational components of rank, how to leverage the concept of authority to catapult your rank fast, the key components for crafting killer content that ranks and converts, how to identify the "low-hanging fruit" that's destroying your ability to rank, and so much more....

Social media is growing so fast that it's become an essential part of any business marketing plan. This creates a huge opportunity for anyone that wants to earn high income from home - providing simple but valuable services to an unlimited range of clients. This book will give a concise overview of social media marketing platforms, tools, and strategies in an easy-to-follow format with real-world examples.

Are you considering to make use of the hottest new social media platform TikTok for marketing your products and services? To some people, that app is just about lip-syncing video app for teens, but it's much more than that. Savvy brands and business are already implementing strategies to cashing out efforts made on TikTok marketing. This book shows you how to make use of TikTok the right way!

For business owners in today’s financial climate, there are several key factors that all add up to business success. With the right formula, you can use Amazon, Shopify, and social media to completely overhaul your entire business to bring in the kind of income you absolutely need from your business. In the last few decades alone, businesses have gone from needing a strong Rolodex filled with all the best leads to businesses that don’t even have a brick-and-mortar installation.