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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

“An illuminating TV show biography” (Kirkus Reviews), the ultimate inside story of 60 Minutes—the program that has tracked and shaped the biggest moments in post-war American history. From its almost accidental birth in 1968, 60 Minutes has set the standard for broadcast journalism. The...

Brought to you by Penguin. Warm, wise and full of practical tips, this book is the ideal companion to every writing life Write every day Show, don’t tell Write what you know Kill Your Darlings These are some of the most popular nuggets of advice given to writers, universally agreed to be true...

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. In this revised and updated edition, the...

AI Ink: Writing, Publishing, and Misinformation at the Dawn of the AI Age is a groundbreaking exploration of the profound impact of artificial intelligence on the creative industries. Jason Van Tatenhove, a journalist and expert on political extremism, takes listeners on a journey through the rapidly evolving landscape where AI tools are reshaping writing and publishing. From AI-generated content to the ethical dilemmas of misinformation, this book addresses the opportunities and challenges that come with the integration of AI into creative processes.

Readability, aesthetics, and argumentation are intertwined. Ryan McCarl shows how litigation documents that are easier and more pleasant to read are more likely to persuade judges and other busy readers. The book also discusses parts of legal writing that many guides overlook, including sentence mechanics, writing technology, and typography.

Everyone has a story, and helping people tell their stories has been Nancy Slonim Aronie’s life mission. Building on her acclaimed Memoir as Medicine, this new guide tackles the short personal essay. With warmth and humor, Nancy provides prompts, inspiration, and hard-won wisdom to empower you to write an unforgettable narrative. You’ll learn to begin with an irresistible hook (“kill ’em with the first line”) and employ compelling direct quotes, drama, vulnerability, universal themes, and self-reflection to get readers into your corner.

LONGLISTED FOR THE BAILLIE GIFFORD PRIZE FOR NON-FICTION 2025 ‘The best book I have read this year’ DAVID NICHOLLS ‘Masterly … I'm in awe’ SALMAN RUSHDIE ‘Beautiful’ DOUGLAS STUART ‘Extraordinary’ SARAH MOSS ‘A formidable testament to a mother’s love’ SARA COLLINS...

How to Tell a Story is the guide you need! We will teach you how to tell a story in seven easy steps. This guide is designed to provide you with all the tools you need in a concise, easy-to-understand format that will answer all your burning questions and get you on your way to successful storytelling.

Writing a Romance Novel For Dummies is the only reference aspiring writers need to get their careers off to the right start. Fully updated to reflect the industry's latest trends and secrets, this book helps you understand what makes a great novel, so you can hone your craft and write books people want to read. We break down the romance subgenres, give you expert tips on plotting and pacing, and walk you through the process of finding an agent and getting published in today's competitive market—or self-publishing like many six-figure authors are doing.

Writing well is for school. Writing effectively is for life. Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six...

This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps...

En este manual, René busca desarrollar en el comunicador la capacidad de asombrar al público y de transmitir la emoción de descubrir hechos extraordinarios de la ciencia y la tecnología. El autor busca fortalecer el papel clave en esta época de crisis de los periodistas de ciencia, al promover el pensamiento crítico y fundamenta- do de la sociedad.

Edith Wharton made her claim in the literary world as the first woman to win the Pulitzer Prize in Literature. She is famous for her works of fiction, which include The Age of Innocence, The House of Mirth, and Ethan Frome. Breaking from this tradition, The Writing of Fiction sets itself apart as a distinctive work of nonfiction, in which Wharton pulls back the curtain to reveal the theories behind a great story. Consider it Wharton’s personal invitation to discover your own potential and jump-start your creative process.

James Marsh tells of his evolution from a troubled childhood to a long career in publishing that culminated in the creation of The Canadian Encyclopedia—what one reviewer called “the intellectual equivalent of the building of the CPR.” Through friendships, curiosity, the insights of a charismatic psychiatrist, his passion for books, and the intimate encounters with the authors he met, he championed a diverse and inclusive view of Canada, which was used to draw the great minds of an impossible nation together in a common national enterprise.

The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way.

Although there's no shortage of books on writing and publishing, there's none quite like Robert's Rules of Writing. Drawing on his many years of experience as an award-winning journalist, TV writer, and the author of over twenty books, Robert Masello addresses all the issues that confront, and all the problems that beset, writers of all stripes.

Many of us would love to jot down our fondest stories and our tallest tales to preserve forever in written form. But wanting to do something and knowing how to do it are two different things. This is not a book about sentence structure and grammar, but a book on helping you keep your head in the game once you’ve decided that writing a book is something you might like to do.

Today, most business writing is email writing. We handle even our most important customer transactions, internal operations, and supplier partnerships solely by email. Yet many of us still struggle to write emails that get results. And we often are so overwhelmed by the sheer volume of emails that we feel as though we’re in email jail! How we handle email has a large impact on the trajectory of our career. Emails can build or destroy credibility, clarify or confuse situations for our coworkers and customers, and reduce or increase security risks and legal liabilities.

Art-Write:The Writing Guide for Visual Artists has a single intention: to teach artists how to write about their own artwork. This concise and current career resource is filled with achievable advice on how to write for art promotion and sales. The audiobook offers a step-by-step approach to create a professional artist statement, with thinking and writing exercises to ease the process and develop authentic and clear content.