検索キーワード： 制作 "Berrett-Koehler Publishers" 単語・言語・文法

Carol Fleming wants to show you that small talk is not as “small” as you might think. It’s the foundation of every relationship, professional and personal. It is the sound of people reaching out to each other, searching for similarities, shared interests, goodwill, connections, and friendship. And it’s something we all do every day with people we know. It’s just the one little bit about strangers that throws some people off. Graceful social conversation can be learned, even by those requiring the smallest of baby steps.

In an era when people and money are flowing fast across international boundaries, physically and virtually, culture crashes have become increasingly frequent, says international business consultant Michael Landers. A culture crash is what happens when someone unwittingly offends, frustrates or mystifies a person from a different culture. This can lead to lost business, hurt feelings, damaged relationships, even international incidents.

Burke takes authors step by step through the process of identifying their unique personal brands, defining their audiences, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable, long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more.