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Come utilizzare la scrittura creativo-persuasiva per emergere sul web, comunicando in modo efficace ed empatico. "Professionista capace di scrivere in modo persuasivo, aumentando interesse e vendite grazie a tecniche di Neuromarketing, Storytelling e Marketing a risposta diretta: una delle professioni più ricercate e pagate in assoluto sul mercato."

Una guida pratica per utilizzare al meglio le strategie del Growth Hacking per le tue attività di Copywriting. Il Growth Hacking Copywriting è una disciplina emergente che utilizza i concetti e gli strumenti del Growth Hacking per il Copywriting. Utilizzare il Growth Hacking Copywriting significa quindi scrivere testi e adattarli al web sfruttando le strategie di marketing digitale e gli strumenti più innovativi per far crescere il più velocemente possibile un'impresa grazie all'acquisizione e al coinvolgimento di un maggior numero di clienti.

Wonderbook has become the definitive guide to writing science fiction and fantasy by offering an accessible, example-rich approach that emphasizes the importance of playfulness as well as pragmatism. The book features sidebars and essays from some of the biggest names working in the field today, including George R. R. Martin, Lev Grossman, Neil Gaiman, Michael Moorcock, and Karen Joy Fowler. For the fifth anniversary of the original publication, Jeff VanderMeer has added writing exercises, creating the ultimate volume of inspiring advice.

Audible Millonario Voz Virtual es su guía definitiva para dominar Virtual Voice, Audiobook Creation Exchange (ACX) y Kindle Direct Publishing (KDP). Virtual Voice es la innovadora tecnología de voz generada por computadora de Amazon que produce audiolibros en cinco pasos. Aunque todavía está en versión beta, los autores estadounidenses han publicado más de 30.000 audiolibros utilizando Virtual Voice.

Like a seasoned sportscaster, Fish marvels at the adeptness of finely crafted sentences and breaks them down into digestible morsels, giving listeners an instant play-by-play. Drawing on a wide range of great writers, from Philip Roth to Antonin Scalia to Jane Austen, How to Write a Sentence is much more than a writing manual—it is a spirited love letter to the written word, and a key to understanding how great writing works. It is a book that will stand the test of time.

Mystery Writers of America (MWA) is known for providing unparalleled resources on the craft, art, and business of storytelling, helping writers of all levels improve their skills for nearly a century. Now, this new handbook helps authors navigate the ever-shifting publishing landscape - from pacing, plotting, the business side of publishing, to the current demand for diversity and inclusivity across all genres, and more.

The King of the Ferret Leggers and Other True Stories collects journalist Donald Katz's most fascinating profiles of people whose lives tell us something about business, adventure, sports, politics, culture, and in a brilliant, ancillary way, ourselves. Katz's opening story and the title piece of the book offers a hilarious yet appropriately reverential look at 72-year old Reg Mellor, unparalleled "ferret legging" champion of Yorkshire and the world.

Soon I felt something alive moving along my leg and up my body to my face, and when I looked down, I saw a very small human being, only 15 centimetres tall . . . I was so surprised that I gave a great shout. ’But that is only the first of many surprises which Gulliver has on his travels. He visits a land of giants and a flying island, meets ghosts from the past and horses which talk. An Oxford Bookworms Library reader for learners of English, adapted from the Jonathan Swift original by Clare West.

With a language disappearing every two weeks and neologisms springing up almost daily, an understanding of the origins and currency of language has never seemed more relevant. In this charming volume, a narrative history written explicitly for a young audience, expert linguist David Crystal proves why the story of language deserves retelling. From the first words of an infant to the peculiar modern dialect of text messaging, A Little Book of Language ranges widely, revealing language's myriad intricacies and quirks.

In a world where your voice totally matters, what do you do if you don't have the sexiest voice, the most commanding voice, the most articulate voice...or are simply not happy with the voice you have?

Whether you like it or loathe it, public speaking is something many of us have to do. Be it presentations to colleagues or speeches to a room full of near-strangers, we all want to shine…or at least get through it with our dignity intact. Luckily Philip Collins, former Chief Speech Writer to Tony Blair, knows exactly what’s needed to give a storming speech. The secret, according to Philip, is content. Too many of us focus on how we’re presenting, and don’t spend enough time thinking about what we’re presenting. The secret to memorable, polished speeches is to think more about the material you’re sharing.

This is the first volume of The Travels and Surprising Adventures of Baron Munchausen by Rudolf Erich Raspe. The Baron relates his fantastical experiences and exploits, telling of the many singular incidents such as climbing to the moon on a beanstalk, riding on a cannon ball, being swallowed by a fish and being rescued from its insides, flying on an eagle from Margate to America, and many other incredible adventures, and challenges anyone who doubts him, asserting he is "a traveler of veracity!"

Alle elementari Francesco è un disastro: non ricorda i mesi dell'anno, confonde le lettere e non riesce proprio a imparare le tabelline. L'ora di matematica - la sua bestia nera - la passa a disegnare, relegato in fondo all'aula. Finché arriva la maestra Diana, che capisce tutto: quello scolaro non è né pigro né poco intelligente, forse è dislessico. I test confermano in pieno i sospetti, ma la supermaestra ha già escogitato un piano strategico: il bambino non studierà leggendo i libri, ma ascoltando e, per esercitare la memoria, recitando.

The complete method. 300 essential words and phrases, 140 common expressions, the 100 most common verbs, the 1000 essential words. How to learn a language differently ? With our learning method : I listen, I repeat, I speak. We rely on pronunciation, oral rehearsal, listening, combined with words, essential phrases, and a vocabulary list.

Reading comes easily to some students, but many struggle with some part of this complex process that requires many areas of the brain to operate together through an intricate network of neurons. As a classroom teacher who has also worked as a neurologist, Judy Willis offers a unique perspective on how to help students not only learn the mechanics of reading and comprehension, but also develop a love of reading.

The dream of a universal translation device goes back many decades, long before Douglas Adams's fictional Babel fish provided this service in The Hitchhiker's Guide to the Galaxy. Since the advent of computers, research has focused on the design of digital machine translation tools - computer programs capable of automatically translating a text from a source language to a target language. This has become one of the most fundamental tasks of artificial intelligence.

Humans are hard-wired for collaboration, and new technologies of communication act as a super-amplifier of our natural collaborative mindset. This volume in the MIT Press Essential Knowledge series examines the emergence of a new kind of social collaboration enabled by networked technologies. This new collaborative society might be characterized as a series of services and startups that enable peer-to-peer exchanges and interactions though technology.

Everyone's a cynic, yet few will admit it. Today's cynics excuse themselves half-heartedly - "I hate to be a cynic, but...." - before making their pronouncements. Narrowly opportunistic, always on the take, contemporary cynicism has nothing positive to contribute. The Cynicism of the ancient Greeks, however, was very different. Bold and shameless, it was committed to transforming the values on which civilization depends.

According to common wisdom, we all have a book inside of us. But how do we select and then write our most significant story—the one that helps us to evolve and invites pure creativity into our lives? In Rewrite Your Life, creative writing professor, sociologist, and popular fiction author Jess Lourey guides you through the redemptive process of writing a healing novel that recycles and transforms your most precious resources—your own emotions and experiences.

"Give me the money," says the robber to the Los Angeles security guard. The guard looks at the gun and hands over the money. The robber has long blond hair and rides a motorcycle - and a girl with long blond hair arrives at Kenny’s motel - on a motorcycle. Is she the robber?