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“Mar-Tech: a Marriage made on Earth” by Amit Tiwari is a playbook on marketing in the age of Martech. But before the play begins, Amit introduces the players, and you soon discover this is more than a mere match of equals. This is a match where both sides—Marketing and Technology—decide to collaborate rather than compete, totally changing the game, by each combining their home advantage.

THE GETBRAND METHOD by Andrey Gornov is an essential guide for business owners, CEOs, marketing directors, and aspiring entrepreneurs in the consumer goods sector. This book provides step-by-step instructions for creating compelling brand messaging, professional marketing materials, and a strong visual identity to attract and retain loyal customers. With over 25 years of experience and more than 1000 successful projects, Gornov shares his unique techniques for building effective FMCG brands that increase market share and ROI.