検索キーワード： 制作 "HighBridge, a division of Recorded Books" 事業開発・起業

Today's most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story - one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companie - from small start-ups to global conglomerates - organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).

Teamwork, one of the most celebrated concepts in corporate life, is falling short on its promise. Why Teams Don't Work identifies the obstacles (most of them people-made) that prevent teams from achieving their potential, suggests methods to remove those obstacles, and explains how to take care of the team members.

You may have heard the terms "open-book management", "empowerment", "continuous improvement", "participatory management", and "self-directed work teams". Managers use all of these activities to help energize employees by making them an integral part of the team. Bob Nelson has taken the most useful elements of these concepts, and presented them in a highly accessible and usable way.

In The Leadership Wisdom of Jesus, Charles Manz looks to the New Testament to see what it holds for today's leaders. What he finds are powerful leadership lessons that can enable both leaders and followers to maintain integrity, live on a higher plane, and ultimately, reach personal and professional goals through sound practical principles.