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Robert Greene is a master guide for millions, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves.

Around the globe, people are facing the same problem - that we are born as individuals but are forced to conform to the rules of society if we want to succeed. To see our uniqueness expressed in our achievements, we must first learn the rules - and then how to change them completely. Told through Robert Greene's signature blend of historical anecdote and psychological insight and drawing on interviews with world leaders, Mastery provides a practical guide to greatness - and how to start living by your own rules.  

This groundbreaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £4 billion), the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status and luck in the journey to success. 

For the first time in history, we have instantaneous access to the world's knowledge. There has never been a better time to learn, to create and to improve ourselves. Yet, rather than being empowered by this information, we're often overwhelmed, paralysed by believing we'll never know or remember enough. This eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain.

In this groundbreaking book, Richard Rumelt, the world's leading authority on strategy, shows how finding the crux of a challenge is the essence of the strategist's skill. The crux is the key issue where action will best pay off, and Rumelt reveals how to pinpoint it so you can focus energy on what really matters. Drawing on decades of professional and academic experience, and through vivid storytelling—from Elon Musk's decision-making to Netflix's industry dominance—Rumelt illuminates how leaders can overcome obstacles, navigate uncertainty and determine the best path forward.

In this book, you will ask hard questions and design simple yet meaningful experiments to find the answers. You will learn how to break free from invisible cognitive scripts, how to harness the power of imperfection, and how to make smarter decisions when the path forward is unclear. Above all, Tiny Experiments offers not just practical tools, but a guide to reawakening curiosity and drive in a disaffected world, so that we can discover and pursue our most authentic ambitions.

'Forte's ideas really work' SETH GODIN Perspective is the new currency of our time. In our age of hyperconnectivity and information overload, it's easy to lose perspective. But when we forget what's important, we let go of agency and life becomes directionless. So how do we focus on what really...

Newton's law explains why ketchup drips from your burger - but it can't explain why it happens whenever you wear a white shirt. That would be Murphy's law: if something can go wrong, it will. Just as the laws of physics govern the natural world, our working lives are shaped by unwritten rules...

To be successful at work you also need to be influential at work. And to be influential requires an understanding of how the rules of influence work. Influence at Work shows you what these rules are and how to effectively deploy them to command attention; connect with others; win over the sceptics; sway the undecided and motivate people to act.

This book is a transformational guide to finding the care, courage and audacity to bring your full self to your work and life. In this powerful new vision, Alina Addison - a pioneering corporate leader, Emotional Intelligence expert coach, and mother to a son on the autism spectrum - combines personal experience with deep research to present the eight fundamental principles of audacious leadership.

Across the world, and throughout time, there have been people who have risen to the challenge of leading others. Sometimes their power is undeserved, sometimes it's ill used, but always their actions have impact. But do leaders really make history, or does history make leaders? And how might we harness the answers to find and become better leaders today? For the past decade, Moshik Temkin has been exploring these questions at Harvard University's Kennedy School of Government and at universities around the world. In this book, he offers a deep dive into the nature of leadership.

Most of us face the same questions every day: What do I want? How can I get it? How can I live more happily and work more efficiently? This updated edition of the international bestseller distils into a single volume the fifty best decision-making models used on MBA courses, and elsewhere, that will help you tackle these important questions - from the well known (the Eisenhower matrix for time management) to the less familiar but equally useful (the Swiss Cheese model). It will even show you how to remember everything you'll have learned by the end of it.

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing.

Whether setting out on your career or already ensconced in the boardroom, you will not succeed on your own. You need others to choose to listen, buy into and come with you. Global leadership expert Larry Robertson highlights communication as the most critical yet least well practised aspect of leadership, using his 3 Qualities of True Leadership: Authenticity (AQ), Empathy (EQ) and Intent (IQ).

Living a modern life requires juggling a lot of information. But we were never taught how to manage this material effectively so that we can find what we need when we need it. In The PARA Method, Tiago Forte outlines a simple and intuitive system that can be implemented in just seconds but has the power to transform the trajec tory of your work and life, without the tedious filing or time-consuming maintenance of other approaches.

We all know how important our habits are for personal productivity, success and happiness. But the truth is that we rarely work alone: reaching our goals depends on how effectively we work with others, and teams have their own habits that can help - or hinder - success. Here, productivity and teamwork expert Charlie Gilkey shows how to cultivate, implement and maintain the small habits that lead to big results for any team.

Nothing stays the same. The only constant we now face is change, and the demand for those who can grasp its opportunities has never been greater. Organisations today must learn to continuously adapt - and adapt faster than their competition. It is this that will drive them forward and it is this that is the modern leader's greatest challenge. Despite what we're told, leading change is not a secret knowledge available only to a chosen few. This book cuts through the bullsh*t to enable everybody to do it and do it well.

The ultimate hustle is to move freely between the street and corporate worlds, to find your flow and never stay locked in the same position. This is a manifesto for how to operate in the twenty-first century, where everything has been turned on its head. Building on the runaway success of Robert...

Between the theories of business school and the real world of business, there is still a gap—one that can only be filled by experience, helped by the knowledge of someone who has already done it. Over a lifetime as one of the world's most influential business leaders, Mark McCormack gathered more insights than could ever fit in one book: here he has distilled the strategies, techniques and wisdom that everyone needs to get organised, get ahead and gain and keep the competitive edge.

Brands are all around us, more entwined with our lives than ever before. They have the power to shape not just what we buy, but how we act and how we feel about ourselves. Knowing how brands are built and add value has always been an important business skill. But, as the rules of engagement shift and change, it's become crucial. No longer the exclusive preserve of marketeers and brand managers, we all need to understand the deep interplay between brands, consumers and society in general.