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With his well known idiosyncrasies and aphoristic style, Friedrich Nietzsche is always bracing and provocative, and temptingly easy to dip into. Michael Tanner's introduction to the philosopher's life and work examines the numerous ambiguities inherent in his writings and explodes many of the misconceptions that have grown in the hundred years since Nietzsche wrote "do not, above all, confound me with what I am not!"

This Very Short Introduction explores the philosophical ideas and political theories belonging to one of the most important thinkers of the twentieth century. As a survivor of the Holocaust, Arendt's life informed her work exploring the meaning and construction of power, evil, totalitarianism, and direct democracy. Dana Villa explains how Arendt gained world-wide fame with the publication of The Origins of Totalitarianism, and went on to have a distinguished career as a political theorist and public intellectual.

This lively and accessible introduction to Plato focuses on the philosophy and argument of his writings, drawing the listener into Plato's way of doing philosophy, and the general themes of his thinking. It looks at Plato as a thinker grappling with philosophical problems in a variety of ways, rather than a philosopher with a fully worked-out system. It includes a brief account of Plato's life and the various interpretations that have been drawn from the sparse remains of information.

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.

Gene Kranz was present at the creation of America's manned space program and was a key player in it for three decades. As a flight director in NASA's Mission Control, Kranz witnessed firsthand the making of history. He participated in the space program from the early days of the Mercury program to the last Apollo mission, and beyond. He endured the disastrous first years when rockets blew up and the United States seemed to fall further behind the Soviet Union in the space race.

These letters between the pioneering environmentalist and her beloved friend reveal "a vibrant, caring woman behind the scientist" (Los Angeles Times). This very special collection of letters from Rachel Carson to her Maine summer neighbor Dorothy Freeman offers an intimate, spellbinding look at Carson's private life and thoughts.

Vividly written, The Infidel and the Professor is a compelling account of a great friendship of two towering Enlightenment thinkers that had great consequences for modern thought. David Hume is widely regarded as the most important philosopher ever to write in English, but during his lifetime, he was attacked as "the Great Infidel" for his skeptical religious views and deemed unfit to teach the young. In contrast, Adam Smith was a revered professor of moral philosophy and is now often hailed as the founding father of capitalism.

As Carl Sagan did for astronomy and Brian Green did for cosmology, Walter Lewin takes listeners on a marvelous journey in For the Love of Physics, opening our eyes as never before to the amazing beauty and power with which physics can reveal the hidden workings of the world all around us. "I introduce people to their own world," writes Lewin, "the world they live in and are familiar with but don't approach like a physicist - yet."

Thomas Paine was one of the greatest political propagandists in history. The Rights of Man, first published in 1791, is the key to his reputation. Inspired by his outrage at Edmund Burke's attack on the uprising of the French people, Paine's text is a passionate defense of the rights of man. Paine argued against monarchy and outlined the elements of a successful republic, including public education, pensions, and relief of the poor and unemployed, all financed by income tax.

Andrew Carnegie was an immigrant, a poor boy who worked in a cotton mill, a man who amassed a great fortune as a steel baron and then became one of the most generous and influential philanthropists the world has ever known. His famous dictum, that he who dies rich dies disgraced, has inspired philanthropists and philanthropic enterprises for generations. During his own lifetime, he put his ideas into action by creating a family of organizations that continue to work toward improving the human condition.

Who is Bernie Madoff, and how did he pull off the biggest Ponzi scheme in history? These questions have fascinated people ever since the news broke about the respected New York financier who swindled his friends, relatives, and other investors out of $65 billion. Many have speculated about what must have happened, but no reporter has been able to get the full story - until now. Diana B. Henriques of the New York Times has written the definitive book on the man and his scheme.

Clarence L. "Kelly" Johnson led the design of such crucial aircraft as the P-38 and Constellation, but he will be more remembered for the U-2 and SR-71 spy planes. His extraordinary leadership of the Lockheed "Skunk Works" cemented his reputation as a legendary figure in American aerospace management.

In My Life as a Quant, Emanuel Derman relives his exciting journey as one of the first high-energy particle physicists to migrate to Wall Street. Derman details his adventures in this field - analyzing the incompatible personas of traders and quants, and discussing the dissimilar nature of knowledge in physics and finance. Throughout this tale, he also reflects on the appropriate way to apply the refined methods of physics to the hurly-burly world of markets.

Bob Lazar was a brilliant young physicist that found himself employed at a top-secret facility in the middle of the desert outside Las Vegas. Under the watchful eye of the government elite, he is tasked with understanding an exotic propulsion system being used by an advanced aerospace vehicle he is told came from outer space. The stressful work and long, odd hours start to wear on Bob and he becomes concerned for his safety. He tells his wife and a couple close friends about what he's doing in the desert, and his employers find out and are furious.

Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery.

In How the Laser Happened, Nobel laureate Charles Townes provides a highly personal look at some of the leading events in 20th-century physics. This lively memoir, packed with firsthand accounts and historical anecdotes, is an invaluable resource for anyone interested in the history of science and an inspiring example for students considering scientific careers.

This riveting biography from the American Bar Association visits the spectacular life of Edwin Land, breakthrough inventor. At the time of his death, he stood third on the list of our most prolific inventors, behind only Thomas Edison and one of Edison's colleagues. Land's most famous achievement was the creation of a revolutionary film-and-camera system that could produce a photographic print moments after the picture was taken.

How did a child of immigrants, starting with no background in the hotel business, create the world's most admired and successful hotel brand? And how has Four Seasons grown so dramatically, over nearly half a century, without losing its focus on exceptional quality and unparalleled service? Isadore Sharp answers these questions in his inspiring memoir. He started out in Toronto, the son of a modest builder from Poland, but ambition and fate rapidly took him beyond his father's three-man construction business.

Once upon a time, philosophy was a dangerous business-and for no one more so than for Baruch Spinoza, the seventeenth-century philosopher vilified by theologians and political authorities everywhere as "the atheist Jew." As his inflammatory manuscripts circulated underground, Spinoza lived a humble existence in The Hague, grinding optical lenses to make ends meet. Meanwhile, in the glittering salons of Paris, Gottfried Wilhelm Leibniz was climbing the ladder of courtly success.

Probing the life and work of Kurt Gödel, Incompleteness indelibly portrays the tortured genius whose vision rocked the stability of mathematical reasoning—and brought him to the edge of madness.