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It's the biggest sporting competition on Earth. A four-yearly chance for our greatest footballers to realise their ultimate dream. A month-long spectacle that's watched by billions. But the inaugural World Cup, held in Uruguay in 1930, was semi-professional, poorly attended and haphazardly organized—so how did it become a bonanza of multinational sponsorship, dubious ethics and shadowy characters, and the ultimate stage for football's greatest drama? Simon Kuper is one of very few people to have attended every World Cup since 1990.

George Raveling knows all about beating the odds. A living legend, he has been a game-changing basketball coach, stood at the side of Martin Luther King Jr, mentored Michael Jordan and shaped the world of sports as a Director at Nike. But his life began in the shadow of segregation, death and mental illness. Here, he teams up with bestselling author Ryan Holiday to share the lessons drawn from his extraordinary life and career. This is not a memoir, but a blueprint for anyone who wants to overcome obstacles and achieve success on their own terms.