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Stop Bullshitting Yourself has descriptive copy which is not yet available from the Publisher.

It’s easy to be positive when everything is coming up roses. But what happens when life goes sideways? Many of us lapse into a self-defeating negative spiral that makes it hard to accomplish anything. Getting to Neutral is a step-by-step guide that shows listeners how to use mental conditioning coach Trevor Moawad’s innovative motivational system to defeat negativity and thrive.

Dr. Nate Zinsser has spent his career training the minds of the U.S. Military Academy’s cadets as they prepare to lead and perform when the stakes are the very highest—on the battlefield. Alongside this work, he has coached world-class athletes including a Super Bowl MVP, numerous Olympic medalists, professional ballerinas, NHL All-Stars, and college All-Americans, teaching them to overcome pressure and succeed on the biggest stages.

Moneyball showed how statistics were revolutionizing baseball. The Sports Gene revealed the role genetics play in sports. Now, Head in the Game examines the next evolution: how mental engineering - the manipulation of the cognitive processes of the brain - can make gifted athletes even better.

Writing from both the cutting edge of scientific discovery and the front-lines of elite athletic performance, National Magazine Award-winning science journalist Alex Hutchinson presents a revolutionary account of the dynamic and controversial new science of endurance.

Perform Under Pressure will help you not only survive but thrive in situations that up until now have been holding you back. Targeting the moments when you are most stressed and uncomfortable, Dr. Ceri Evans' red-blue mind model converts his clinical insights into a simple approach that will help you gain emotional control when you need it most.

The Plant-Based Athlete by Matt Frazier and Robert Cheeke offers a persuasive body of evidence for adopting a plant-based lifestyle to achieve endurance, flexibility, sport, training, or lifting goals. Featuring more than 60 recipes, insights from famous plant-based athletes, and explosive scientific research, it is the ultimate invitation for joining the growing community of athletes (from elites to weekend warriors) who use plants to power their workouts and their every day.

He knows how to win. More, he knows the many ways - subtle, brutal, often self-inflicted - we lose. As the most trusted mental coach in the world of sports, Trevor Moawad has worked with many of the most dominant athletes and the savviest coaches. From Nick Saban and Kirby Smart to Russell Wilson, they all look to Moawad for help finding or keeping or regaining their competitive edge. (As do countless business leaders and members of special forces.) Now, at last, Moawad shares his unique philosophy with the general public.

In September 2015, Shane Watson, one of cricket's greatest allrounders, was contemplating retirement. At 34, he was still in great physical shape, but his form had deteriorated following a tragedy the year before. Mentally, he was in the darkest hole of his life. A chance meeting with IndyCar champion Will Power changed everything, prompting Shane to work with world-renowned mental performance coach Dr Jacques Dallaire. It was a decision that would reshape his life. Watson discovered the keys to a consistent mental process that gave him access to his skillset once more.

Learn how to perform at your very best, from the psychologist who has advised elite military operators, Olympic medalists, big wave surfers, neurosurgeons, cliff divers, first responders, Cirque du Soleil acrobats, professional athletes and coaches, Fortune 500 business executives, and CIA analysts. Learned Excellence is a comprehensive and practical guide to the mental disciplines of high performance, from the expert who developed the US Navy SEALs mental toughness curriculum and has worked with thousands of top athletes, elite military personnel, business executives, and first responders.