検索キーワード： 制作 "Ascent Audio" 科学・工学

Soccer moms drive Priuses. Sport utility vehicles are going hybrid. Families are using hemp shopping bags. More and more companies are developing "green" buildings. What's more, the business consultants say going green is easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling with the small stuff while the planet burns. Why?

Early birds and night owls are born, not made. Sleep patterns are the most obvious manifestation of the highly individualized biological clocks we inherit, but these clocks also regulate bodily functions from digestion to hormone levels to cognition. By understanding and respecting our internal time, we can live better.

We've all found ourselves checking email at the dinner table, holding our breath while waiting for Outlook to load, or sitting hunched in front of a screen for an hour longer than we intended. Mobile devices and the web have invaded our lives, and this is a big idea book that addresses one of the biggest questions of our age: Can we stay connected without diminishing our intelligence, attention spans, and ability to really live? Can we have it all?

Most of the information available on cloud computing is either highly technical, with details that are irrelevant to nontechnologists, or pure marketing hype, in which the cloud is simply a selling point. This book, however, explains the cloud from the user's viewpoint - the business user's in particular. Nayan Ruparelia explains what the cloud is, when to use it (and when not to), how to select a cloud service, how to integrate it with other technologies, and what the best practices are for using cloud computing.

Neuroscience in small bits for the brain-curious. From magazine covers to Hollywood blockbusters, neuroscience is front and center. This popular interest has inspired many questions from people who wonder just what is going on in the three pounds of tissue between their ears.

Fifty years ago, neuroscientists thought that a mature brain was fixed like a fly in amber, unable to change. Today, we know that our brains and nervous systems change throughout our lifetimes. This concept of neuroplasticity has captured the imagination of a public eager for self-improvement - and has inspired countless Internet entrepreneurs who peddle dubious "brain training" games and apps. In this book, Moheb Costandi offers a concise and engaging overview of neuroplasticity for the general listener.

In Waves, Fredric Raichlen traces the evolution of waves, from their generation in the deep ocean to their effects on the coast. He explains, in a way that is readily understandable to nonscientists, both the science of waves themselves and the technology that can be used to protect us against their more extreme forms, including hurricanes and tsunamis.

People keep track. In the 18th century, Benjamin Franklin kept charts of time spent and virtues lived up to. Today, people use technology to self-track: hours slept, steps taken, calories consumed, medications administered. Ninety million wearable sensors were shipped in 2014 to help us gather data about our lives. This audiobook examines how people record, analyze, and reflect on this data, looking at the tools they use and the communities they become parts of.

What part of memory is reliable fact, what part creative embellishment? Which favorite presuppositions are unfounded, which statistically biased? By conjoining two opposing mind-sets - the suspension of disbelief required in storytelling and the skepticism inherent in the scientific method - best-selling mathematician John Allen Paulos has created an unusual hybrid, a composite of personal memories and mathematical approaches to reevaluating them.

This 50th anniversary edition of Men, Machines, and Modern Times, though ultimately concerned with a positive alternative to an Orwellian 1984, offers an entertaining series of historical accounts taken from the 19th century to highlight a main theme: the nature of technological change, the fission brought about in society by such change, and society's reaction to that change.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

In this accessible guide to the meanings of sustainability, Kent Portney describes the evolution of the idea and examines its application in a variety of contemporary contexts - from economic growth and consumption to government policy and urban planning.

The CEO of Technology shows today's CIOs how to become exceptional leaders and bring value to their organization. By taking lessons from some of the world's best CEOs, you'll develop the traits and characteristics that drive legendary leadership. Interviews with top executives at leading global technology companies including Apple, Boeing, Direct TV, Facebook, Texas Instruments, and more provide deep and valuable insight into what it means to lead in a hyper-driven tech environment.

In this follow-up to his best-selling The 80/20 Principle, the power law that helped hundreds of thousands achieve more by doing less, Richard Koch puts science to work, applying 92 other natural laws to promote the "science of success" within the ever-changing world of business. What does Charles Darwin's theory of natural selection prove about developing a niche product line? How can Isaac Newton's laws of motion and gravity help in a crowded marketplace?

More than 50 years ago, John Coltrane drew the 12 musical notes in a circle and connected them with straight lines, forming a five-pointed star. Inspired by Einstein, Coltrane had put physics and geometry at the core of his music. Physicist and jazz musician Stephon Alexander returns the favor, using jazz to answer physics' most vexing questions about the past and future of the universe.

No one can escape a sense of awe when reflecting on the workings of the mind: we see, we hear, we feel, we are aware of the world around us. But what is the mind? What do we mean when we say we are “aware” of something? What is this peculiar state in our heads, at once utterly familiar and bewilderingly mysterious, that we call awareness or consciousness? In Physics in Mind, eminent biophysicist Werner R. Loewenstein argues that to answer these questions, we must first understand the physical mechanisms that underlie the workings of the mind.

In Robot-Proof, Northeastern University president Joseph Aoun proposes a way to educate the next generation of college students to invent, to create, and to discover - to fill needs in society that even the most sophisticated artificial intelligence agent cannot. A "robot-proof" education, Aoun argues, is not concerned solely with topping up students' minds with high-octane facts. Rather, it calibrates them with a creative mindset and the mental elasticity to invent, discover, or create something valuable to society.

Our understanding of nature's deepest reality has changed radically, but almost without our noticing, over the past 25 years. Transcending the clash of older ideas about matter and space, acclaimed physicist Frank Wilczek explains a remarkable new discovery: matter is built from almost weightless units, and pure energy is the ultimate source of mass. He calls it "The Lightness of Being." Space is no mere container, empty and passive. It is a dynamic Grid, modern ether, and its spontaneous activity creates and destroys particles.

A neurological trait that creates vividly felt cross-sensory couplings, synesthesia is examined in this illuminating audiobook by pioneering researcher Richard Cytowic who reminds us that each individual's perspective on the world is thoroughly subjective.

Nearly everyone swears - whether it's over a few too many drinks, in reaction to a stubbed toe, or in flagrante delicto. And yet we sit idly by as words are banned from television and censored in books. We insist that people excise profanity from their vocabularies, and we punish children for yelling the very same dirty words that we'll mutter in relief seconds after they fall asleep. Swearing, it seems, is an intimate part of us that we have decided to selectively deny.