検索キーワード： 制作 "-30- Press LLC" 科学・工学

Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives: how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of...well, everything. The inner working of a crack gang...the truth about real-estate agents...the secrets of the Klu Klux Klan. What unites all these stories is a belief that the modern world is even more intriguing than we think. All it takes is a new way of looking, and Freakonomics will redefine the way we view the modern world.

Produced by McGraw Hill, Harrison's Podclass delivers illuminating and engaging discussions led by Drs. Cathy Handy Marshall and Charlie Wiener of The John Hopkins School of Medicine on key topics in medicine, featuring board-style case vignettes from Harrison's Review Questions and chapters from the acclaimed Harrison's Principles of Internal Medicine – available on AccessMedicine from McGraw Hill.

Are you new to Programming? Do you have little to 'zero' experience with computer programming? Do you want to quickly learn the basics in Python programming? If your answer is 'yes' to all the above, then this audiobook is for you. It will explain in clear-concise detail the fundamentals of python programming so that you can begin to write your own Python programs.

Wir müssen reden. Fragen statt glauben. Interviews, die Antworten liefern. Wissenschaft ist kein Glaubenssystem – sie ist überprüfbar, korrigierbar und unser bestes Werkzeug, um die Welt zu verstehen. Doch gerade in Österreich wächst der Populismus, und mit ihm die Wissenschaftsfeindlichkeit. Dieser Podcast setzt ein klares Zeichen dagegen. In „Wir müssen reden“ kommen jene zu Wort, die wirklich etwas zu sagen haben: Wissenschaftler*innen aus unterschiedlichsten Disziplinen – von Klimaforschung über Medizin bis Sozialwissenschaft. Wir stellen die Fragen, die zählen – und ...

As Carl Sagan did for astronomy and Brian Green did for cosmology, Walter Lewin takes listeners on a marvelous journey in For the Love of Physics, opening our eyes as never before to the amazing beauty and power with which physics can reveal the hidden workings of the world all around us. "I introduce people to their own world," writes Lewin, "the world they live in and are familiar with but don't approach like a physicist - yet."

日本経済を牽引してきた自動車産業。

Including letters, speeches, articles, and essays written before 1935, this collection offers a complete portrait of Einstein as a humanitarian and as a human being trying to make sense of the world changing around him.

Katalin Karikó began life as a butcher’s daughter in post-war Communist Hungary. But even as a child she understood two crucial things: for those who can see it, the world is full of fascination and wonder, and whatever challenges she faced, she could overcome them with her boundless appetite for learning. Breaking Through is Karikó’s extraordinary memoir of how she achieved her dream of becoming a scientist, first in Hungary and then in the USA, and pursued her belief – despite so many telling her not to – that an elusive molecule called mRNA could transform our ability to prevent disease.

Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.

Memory is far more than a record of the past. In this groundbreaking tour of the mind and brain, one of the world’s top memory researchers reveals the powerful role memory plays in nearly every aspect of our lives, from recalling faces and names, to learning, decision-making, trauma and healing.

Find the best solutions to your problems. Become a better decision maker. We are surrounded by systems. Businesses, schools, families, the economy, our country are all systems. The more you understand how they work, what problems do they face and how can you improve your position in them, the happier, and more stress-free your life will be. Find strategic solutions considering every aspect of your problem. Apply systems thinking to solve work, business, and relationship problems. Learn to see through the hidden pathways of contemporary politics, economics, and education changes.

David Starr Jordan was a taxonomist, a man possessed with bringing order to the natural world. In time, he would be credited with discovering nearly a fifth of the fish known to humans in his day. When his specimen collections were demolished by lightning, by fire, and eventually by the 1906 San Francisco earthquake, many might have given up, given in to despair. But Jordan? He surveyed the wreckage at his feet, found the first fish that he recognized, and confidently began to rebuild his collection. And this time, he introduced one clever innovation.

How does the brain work? How different is a human brain from other creatures' brains? Is the human brain still evolving? In this fascinating book, Michael O'Shea provides a non-technical introduction to the main issues and findings in current brain research, and gives a sense of how neuroscience addresses questions about the relationship between the brain and the mind.

Why did humans abandon hunting and gathering for sedentary communities dependent on livestock and cereal grains and governed by precursors of today's states? Most people believe that plant and animal domestication allowed humans, finally, to settle down and form agricultural villages, towns, and states, which made possible civilization, law, public order, and a presumably secure way of living. But archaeological and historical evidence challenges this narrative.

Tim Marshall's global best seller Prisoners of Geography showed how every nation’s choices are limited by mountains, rivers, seas and concrete. Since then, the geography hasn’t changed. But the world has. In this revelatory new book, Marshall explores 10 regions that are set to shape global politics in a new age of great-power rivalry: Australia, Iran, Saudi Arabia, the UK, Greece, Turkey, the Sahel, Ethiopia, Spain and space.

In this follow-up to his best-selling The 80/20 Principle, the power law that helped hundreds of thousands achieve more by doing less, Richard Koch puts science to work, applying 92 other natural laws to promote the "science of success" within the ever-changing world of business. What does Charles Darwin's theory of natural selection prove about developing a niche product line? How can Isaac Newton's laws of motion and gravity help in a crowded marketplace?

Microbiology for Dummies is your guide to understanding the fundamentals of this enormously-encompassing field. Whether your career plans include microbiology or another science or health specialty, you need to understand life at the cellular level before you can understand anything on the macro scale. Microbes are literally the foundation of all life, and they are everywhere. Microbiology for Dummies will help you understand them, appreciate them, and use them.

生物は、なぜ進化するのか？　生命40億年の冒険が始まる！なぜウマの指は1本になった？獲得した形質の遺伝は存在する？「共通祖先」は地球最初の生物ではない？

In this provocative, utterly original work of 'scientific fiction', Kai-Fu Lee, the former president of Google China and best-selling author of AI Superpowers, joins forces with celebrated novelist Chen Qiufan to imagine our world in 2041 and how it will be shaped by AI. In 10 gripping short stories, set 20 years in the future, they introduce listeners to an array of eye-opening 2041 settings.

Understanding our humanity - the essence of who we are - is one of the deepest mysteries and biggest challenges in modern science. Why do we have bad moods? Why are we capable of having such strange dreams? How can metaphors in our language hold such sway on our actions? As we learn more about the mechanisms of human behavior through evolutionary biology, neuroscience, anthropology, and other related fields, we're discovering just how intriguing the human species is.