検索キーワード： 制作 "Ascent Audio" コンピュータ・テクノロジー

Twenty-one years after its incorporation and 16 years after its stock peak, Yahoo sold for 96% less than its value on January 3, 2000, when it had closed at an all-time high of $118.75 per share, resulting in a market capitalization of $120 billion. Wall Street valued Yahoo!, at that time in business less than six years, higher than it did Disney, News Corporation, and Comcast combined. Yahoo!'s story is one of missed strategies, failed opportunities, and poor execution. 

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

The Internet of Things is a networked world of connected devices, objects, and people. In this book Samuel Greengard offers a guided tour through this emerging world and how it will change the way we live and work. Greengard explains that the Internet of Things (IoT) is still in its early stages. Smartphones, cloud computing, RFID (radio-frequency identification), technology, sensors, and miniaturization are converging to make possible a new generation of embedded and immersive technology.

In Robot-Proof, Northeastern University president Joseph Aoun proposes a way to educate the next generation of college students to invent, to create, and to discover - to fill needs in society that even the most sophisticated artificial intelligence agent cannot. A "robot-proof" education, Aoun argues, is not concerned solely with topping up students' minds with high-octane facts. Rather, it calibrates them with a creative mindset and the mental elasticity to invent, discover, or create something valuable to society.

In this audiobook, machine learning expert Ethem Alpaydin offers a concise overview of the subject for the general listener, describing its evolution, explaining important learning algorithms, and presenting example applications. Alpaydin offers an account of how digital technology advanced from number-crunching mainframes to mobile devices, putting today's machine learning boom in context.

As machines become capable of doing most of the work people have performed for centuries, we are headed for a massive social reorganization. In The Five Forces That Change Everything, Steve Hoffman, venture capitalist and CEO of Founders Space, takes you on a journey to see what the most brilliant minds of our age are dreaming up.  

Monster explains how we can responsibly engage with technology, and avoid its darker tendencies, while accepting its necessary gifts. For managers, leaders, and employees at companies of all sizes and in all industries, Monster will help you understand and take control of technology's powerful role in your life and your organization. 

Learn what you need to succeed as a developer beyond the code. The lessons in this book will supercharge your career by sharing lessons and mistakes from real developers.  

Extended reality (XR for short) - which encompasses virtual reality, augmented reality, and mixed reality - is one of the biggest business trends of today. It refers to the use of technology to create more immersive digital experiences that are promising to transform many businesses and industries. In this book, best-selling author, strategic business advisor, and respected futurist Bernard Marr explains the role of XR in providing innovative businesses solutions for companies of varying sizes and across different industries. 

The Pentester BluePrint: Starting a Career as an Ethical Hacker offers listeners a chance to delve deeply into the world of the ethical, or "white-hat" hacker. Accomplished pentester and author Phillip L. Wylie and cybersecurity researcher Kim Crawley walk you through the basic and advanced topics necessary to understand how to make a career out of finding vulnerabilities in systems, networks, and applications.

Cybersecurity as a whole can be overwhelming for startup founders. Start-Up Secure breaks down the essentials so you can determine what is right for your start-up and your customers. You'll learn techniques, tools, and strategies that will ensure data security for yourself, your customers, your funders, and your employees. Pick and choose the suggestions that make the most sense for your situation-based on the solid information in this book. 

Technology can be a powerful tool for learning, for solving humanity's toughest problems, and for bringing us closer together. How can we raise healthy kids who know how to take advantage of the good technology can bring to their lives, while avoiding the bad? It's time to start a new conversation. Digital for Good offers a refreshingly positive framework for preparing kids to be successful in a digital world - one that shifts the focus away from what kids shouldn't do and instead encourages them to use technology proactively and productively. 

It's only a matter of time - the modern notion of privacy is quickly evaporating because of technological advancement and social engagement. Whether we like it or not, all our actions and communications are going to be revealed for everyone to see. Exposed: How Revealing Your Data and Eliminating Privacy Increases Trust and Liberates Humanity takes a controversial and insightful look at the concept of privacy and persuasively argues that preparing for a post-private future is better than exacerbating the painful transition by attempting to delay the inevitable. 

How will the latest technologies transform your business? Tech Trends in Practice will give you the knowledge of today's most important technology trends and how to take full advantage of them to grow your business. The book presents 25 real-world technology trends along with their potential contributions to organizational success. You'll learn how to integrate existing advancements and plan for those that are on the way. 

Your organization has made the decision to adopt automation and artificial intelligence technologies. Now, you face difficult and stubborn questions about how to implement that decision: How, when, and where should we apply automation in our organization? Is it a stark choice between humans versus machines? How do we stay on top of these technological trends as work and automation continue to evolve? Work and human capital experts Ravin Jesuthasan and John Boudreau present leaders with a new set of tools to answer these daunting questions.

Go Mobile is packed with tools, tips, and techniques that will help listeners set up, launch, run, and measure mobile media campaigns. This book will help listeners understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign.

LinkedIn is not just another social media tool. It's the world's largest professional online network, with over 120 million users in over 200 countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships.

 Social Business by Design is the definitive management audiobook on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment.  

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. 

Companies like Facebook and Twitter have redefined social interaction. But what if "machines" like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time?