検索キーワード： 制作 "Little, Brown Audio" ビジネス・キャリア

Today we take it for granted that Japan is a forge of the world's fantasies: the birthplace of Transformers and Pokémon, of food trends like ramen and artisanal whisky and cutting-edge manga and anime. But it wasn't always this way. The first Japanese products that trickled into the global marketplace after the Second World War inspired derision, not admiration. The three words Made in Japan were a punchline, a synonym for cheap trinkets from a defeated nation.

In this brilliant and original audiobook, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

Is power the last dirty secret or the secret to success? Both. While power carries some negative connotations, power is a tool that can be used for good or evil. Don't blame the tool for how some people used it. Rooted firmly in social science research, Pfeffer's 7 rules provide a manual for increasing your ability to get things done, including increasing the positive effects of your job performance. 

When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a 'soldier' mindset. From tribalism and wishful thinking, to rationalising in our personal lives and everything in between, we are driven to defend the ideas we most want to believe—and shoot down those we don't. But if we want to get things right more often we should train ourselves to think more like a scout. 

The much-anticipated and inspiring memoir by Indra Nooyi, the trailblazing former CEO of PepsiCo, offering clear-eyed insight and a call to action for how our society can really blend work and family - and advance women - in the 21st century. For more than a dozen years as one of the world's most admired CEOs, Indra Nooyi redefined what it means to be an exceptional leader. The first woman, person of colour and immigrant to run a Fortune 50 company, Nooyi transformed PepsiCo with a unique vision, a vigorous pursuit of excellence and a deep sense of purpose. 

Everything we know about solving the world’s problems is wrong. Out: Plans, experts and above all, leaders. In: Adapting - improvise rather than plan; fail, learn, and try again. In this groundbreaking new book, Tim Harford shows how the world’s most complex and important problems - including terrorism, climate change, poverty, innovation, and the financial crisis - can only be solved from the bottom up by rapid experimenting and adapting.

The 10-Day MBA is an essential business reference, summarising a top business school education in one audio collection. Steven Silbiger devotes a concise chapter to each discipline you will encounter on an MBA course - marketing, ethics, accounting, organisational behaviour, quantitative analysis, finance, operations, economics and strategy. On day 10 the author gives a series of MBA mini courses on research, public speaking, negotiating, international business and more.

Does striking up a conversation with a stranger make your stomach do flip-flops? Do you dread the very thought of networking? Help is on the way with The Fine Art of Small Talk, the classic guide that's now revised for the modern era. Small talk is more than just chitchat; it's a valuable tool to help you climb the corporate ladder, widen your business and social circles, and boost your self-confidence. With practical advice and simple conversation 'cheat sheets,' this book offers easy-to-learn techniques that will allow you to feel comfortable in any type of social situation.

Once one of Silicon Valley's greatest success stories, for the past five years, Facebook has been under constant fire, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users' data, allowing the spread of fake news and the amplification of dangerous, polarising hate speech. Critics framed the narrative as the irreconcilable conflict between the platform's lofty mission to advance society by bringing people together while also profiting off of them. But the truth is far more complex. 

Christian Madsbjerg argues that our fixation with data often masks stunning deficiencies, and the risks for humankind are enormous. Blind devotion to number crunching imperils our businesses, our educations, our governments, and our life savings. Too many companies have lost touch with the humanity of their customers while marginalising workers with arts-based skills. Contrary to popular thinking, Madsbjerg shows how many of today's biggest success stories stem not from 'quant' thinking but from deep, nuanced engagement with culture, language, and history.

Ben Mezrich's 2009 best seller The Accidental Billionaires is the definitive account of Facebook's founding - and the basis for the Academy Award-winning film The Social Network. Two of the story's iconic characters are Harvard students Tyler and Cameron Winklevoss: identical twins, Olympic rowers, and legal foils to Mark Zuckerberg. Bitcoin Billionaires is the story of the brothers' redemption and revenge in the wake of their epic legal battle with Facebook - and the first great book from the world of bitcoin.  

When was the last time you read a grand statement, accompanied by a large number and wondered whether it could really be true? Statistics are vital in helping us tell stories - we see them in the papers, on social media and we hear them used in everyday conversation - and yet we doubt them more than ever. But numbers - in the right hands - have the power to change the world for the better. Contrary to popular belief, good statistics are not a trick, although they are a kind of magic.

Oren Klaff is known as the man who can pitch anything. In his new book, Flip the Script, Oren outlines his seven power moves to ensure you seal any business deal.When you're selling a product or service, you're also selling yourself. You need to establish yourself as the expert - and quickly. Prospective business partners want to know: what's in it for me, why now, why do I care, how does it work and why you?

Some people are born with a natural 'go-get-'em' approach. For most of us, however, selling does not come naturally. This book demystifies the art of getting people to buy - whether it is as simple as convincing your friends to agree to your restaurant recommendation, or as complex as getting people to buy your million- dollar proposal at work. The book is a toolkit for self-exploration, analysis, learning and action plan development framed in a 5-week programme for building your unique sales self.

Two apparently very different negotiators: a leading hostage negotiator and a mergers and acquisitions dealmaker. One has solved hundreds of high stakes sieges. The other has completed more than sixty corporate M&A deals worth close to $1 billion. In The Work Smarter Guide to Negotiation Kirk and Jim have fused their remarkable life experiences of negotiating in widely contrasting situations to simplify complex issues and provide practical solutions for all kinds of scenarios.

The ability to stand up and give a presentation, a speech, a lesson or a toast in a way that captures your audience's attention and actually makes them think, feel or do something as a result is one of the most effective ways to stand out at work and in life. This book is a shortcut to making you shine on stage when you are under the spotlight or presenting on screen. It is a practical guide to giving presentations that will take away the fear factor by providing the tips, techniques and tools to create and deliver presentations you'll enjoy giving and your audience will want to hear.

Meet the Murdochs and the disastrously dysfunctional family of Fox News. Until recently, they formed the most powerful media and political force in America. Now their empire is cracking up and crashing down. As the fallout from the 2020 election and the Dominion lawsuit pummels the reputation of the network, the battling Murdoch heirs position themselves for the final act in this riveting drama.

In an ideal world, we'd succeed based on our actual skills and performance. But in the real world, subtle perceptions and stereotypes - about appearance, race, gender, experience and more - colour others' perceptions. The result might be that your hard work isn't noticed or appreciated, your effort doesn't lead to proportional rewards and your good ideas aren't taken seriously. But it doesn't have to be that way. As Harvard Business School Professor Laura Huang has discovered, there's a way to flip stereotypes and obstacles in your favour.

Scott Walker has probably one of the most difficult jobs in the world. When pirates have hijacked a ship, when a criminal gang has kidnapped someone, when an entire company's future is being held to ransom from a cyber-attack, Scott is the person who gets called in. He has successfully negotiated more than 300 such incidents using the principles in this book. His methods, centred in empathy, active listening, trust-based influence and emotional control, will help you achieve the outcome you want.

Author of Biracial Britain, Remi Adekoya, returns with It's Not About Whiteness, It's About Race to explore the issues of contemporary racial hierarchies and put forward the argument that these hierarchies are determined by economics which is why they are a faithful reflection of today's economic hierarchies. Throughout Adekoya's provocative and informative prose he examines this argument while taking into account his experiences he has observed from his own upbringing in Nigeria, his Polish heritage and also his experiences living in Britain.