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Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back—and they tell their friends. Backed by plenty of on-the-ground research and real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more.

Half of America's two million farms made less than $300 in 2019. Between rising land costs, ever-more expensive equipment, the growing uncertainty of the climate, and few options for health care, farming today is a risky business. For many, simply staying afloat is a constant struggle. Bet the Farm chronicles this struggle through Beth Hoffman's eyes as a beginning farmer. She must contend with her father-in-law, who is reluctant to hand over control of the land. The couple also must balance the books, hoping that farming isn't a fantasy that takes every cent of their savings.

Throughout his life, Kevin had the unique opportunity to spend time with some amazing people—Mother Teresa, His Holiness the Dalai Lama, gurus, philosophers, business leaders, celebrities, teachers, and leading-edge thinkers, to name a few. Some of the best lessons in this book are based on insights gained from these folks. Kevin shares these conversations and stories with listeners here so they, too, might gain some of the incredible benefits.

When Dungeons & Dragons was first released to a small hobby community, it hardly seemed destined for mainstream success—and yet this arcane tabletop role-playing game became an unlikely pop culture phenomenon. In Game Wizards, Jon Peterson chronicles the rise of Dungeons & Dragons from hobbyist pastime to mass market sensation, from the initial collaboration to the later feud of its creators, Gary Gygax and Dave Arneson.

Kindness and leadership aren't often synonymous. The purpose of this book is to teach leaders how to lead with kindness so they can influence the people they lead to create kinder workplaces, organizations, and the world. This book gives you a deep theoretical understanding of the importance of leading with kindness and also provides practical exercises for you to use. By the time you finish the book, you will feel confident in your ability to lead with kindness and also to address organizational problems at work, at home, and in the community with kindness.

This eye-opening book provides vital information that has been out of reach to those who need it most—the millions of Facebook, Google, Amazon, Apple, and Microsoft users who have come to love and depend upon these digital products. Veteran consumer advocate Jane Hoffman makes the complex world of Big Tech simple to grasp as she reveals exactly how Big Tech uses—and abuses—your personal information. And she proposes a bold blueprint for reforming these corporate behemoths.

Matthew Crain gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising. Profit over Privacy uses the 1990s as its backdrop to show how the massive data-collection infrastructure that undergirds the internet today is the result of twenty-five years of technical and political economic engineering.

Leadership consultant BH Tan has written an outstanding exposition of the Asian perspective on leadership. He has drawn upon his deep appreciation of Daoist principles to propose a complementary approach to the Western-centric leadership mindset. A lifelong student of Eastern and Western thinking and leadership, he challenges some of our most cherished truths and perspectives.

Whether you're involved in a labor-management dispute or a landlord-tenant disagreement, considering a major purchase or overseeing a large commercial transaction, there are elements that are common to all negotiations. This book walks the listener through the world of negotiating in an easy-to-follow, step-by-step fashion, covering the macro and micro-process of negotiations, the importance of adequate preparation, knowledge of the rules, and the role and usefulness of a mediator.

In Launching & Building a Brand for Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off.

When did kindness become a sign of weakness? These days we view kindness as an inert act based solely on the absence of being a jerk, or as heroic and herculean, beyond the reach and capability of mere mortals. But what if kindness actually had the power to save the world? In his engaging new book In Defense of Kindness, leadership coach and pastor Bruce Reyes-Chow shows how being kind (which is different than being nice) has the power to transform our relationships in all arenas of our lives.

The literature of ideas. When author Pamela Sargent used those words to describe science fiction in 1975, the genre had exploded into the literary mainstream. As a literature of ideas, science fiction has proven to be a powerful metaphor for the world around us, offering a rich tapestry of imagination through which to explore how we lead, how we think, and how we interact. To Boldly Go assembles more than 30 writers from around the world to help us better understand ourselves through the lens of science fiction.

In one of his bluntest and most practical works ever, popular voice of esoteric ideas Mitch Horowitz explores the most powerful steps you can take to bring yourself into alignment with the natural forces of life to produce greater effectiveness, self-expression, creativity, earning ability, and personal happiness.

For decades, a secret army of tax attorneys, accountants, and wealth managers has been developing into the shadowy Wealth Defense Industry. These "agents of inequality" are paid millions to hide trillions for the richest 0.01 percent.

It was an era when monopoly trading companies were the unofficial agents of European expansion, controlling vast numbers of people and huge tracts of land, and taking on governmental and military functions. The leaders of these trading enterprises exercised virtually unaccountable, dictatorial political power over millions of people.

Teach Like a Champion 3.0 is the long-awaited update to Doug Lemov's highly regarded guide to the craft of teaching. This book teaches you how to create a positive and productive classroom that encourages student engagement, trust, respect, accountability, and excellence. In this edition, you'll find new and updated teaching techniques, the latest evidence from cognitive science and culturally responsive teaching practices, and an expanded companion video collection.

This book dares you to experience the liberation, healing, and empowerment that come when you make a spiritual practice out of learning to love yourself. The Self-Love Superpower shares specific, hands-on action steps designed to support your journey from paralyzing self-criticism to expansive self-adoration.

Showing Up is a revolutionary step-by-step guide - by and for men - to ending toxic masculinity and leveraging men to enact heart-based leadership, increase diversity, bolster the bottom line, and create a culture so everyone in the workplace wins.

As our ability to pay attention in a world of distractions vanishes, it's no wonder that our ability to be heard and understood - to convey our messages - is also threatened. Whether working with our teams and customers or communicating with our families and friends, it is increasingly difficult to break through the digital devices that get in the way of communication.

Based on author Scott Glassman's A Happier You® wellness program, this uplifting guide offers seven skills in seven weeks to supercharge your positivity and short-circuit the cycle of negative thinking.