検索キーワード： "c" 理論

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

Premio Nobel per l'economia nel 1993, Douglass C. North (1920-2015) è noto per essere stato tra i riformatori della metodologia nel campo della storia economica durante gli anni Sessanta. Tuttavia il vero fulcro del suo pensiero si sviluppa attorno alle riflessioni sulla natura delle istituzioni economiche, sociali e politiche e dei modi in cui esse evolvono.

In a world where wealth and power are increasingly concentrated in the hands of a few, Who Controls the Money delves into the generational divide that shapes our economic reality. From the Baby Boomers who built their fortunes in an era of prosperity to the Millennials and Gen Z struggling under the weight of student debt, stagnant wages, and unaffordable housing, this book uncovers the systemic forces that keep wealth and power in the hands of the elite.

Das Sachbuch "Kapitalismus und Freiheit" zählt zu den anerkanntesten wirtschaftspolitischen Werken unserer Zeit. Der amerikanische Wirtschaftswissenschaftler Milton Friedman setzt sich darin mit der Bedeutung von wirtschaftlicher Freiheit für die politische Unabhängigkeit des Menschen in der modernen Gesellschaft auseinander. Die hier vorliegende Auflage enthält neben einem nachträglich verfassten Vorwort von Milton Friedman auch Anmerkungen des bekannten deutschen Ökonomen Horst Siebert.

The Social Currency addresses the idea that money is a social construct, and therefore so is poverty. The book showcases several communities that confronted their financial disadvantages by creating their own currency. These economic activists challenged the idea that money, by definition, had to be created and controlled by the government, locally instituting the printing of money in the process.

Do we always make rational choices? In other words: Are all human’s homo economicus? Certainly not. But this was not so obvious until the beginning of XX century, when the behavioral economics was developed. Behavioral economics is a group of concepts which put into question the rational character of people’s financial decisions.