検索キーワード： "A" 非営利・チャリティー

I had to go through hell to learn how to raise money in a country where it seemed impossible. The goals before us were enormous, and we had very little time to achieve them. That’s why we had to master the hardest kind of fundraising — the kind done face-to-face with real people, without texts, mass websites, or TV ads. And we won the battle!

There is a generosity crisis in North America. The number of individuals giving to charity is on the decline. For nonprofits that rely on the generosity of everyday individuals, this is an alarming statistic. But amidst these challenges, a new opportunity has arisen: the subscription economy has transformed donor behavior and preferences, making recurring giving more accessible than at any other time in history.

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In Generosity Crisis: The Case for Radical Connection to Solve Humanity's Greatest Challenges, accomplished philanthropy experts Nathan Chappell, Brian Crimmins, and Michael Ashley deliver a startlingly insightful exploration of the decline of American generosity. The authors offer inspirational solutions to the dramatic downturn in giving in the US, showing us how to re-establish the interconnection that drives reciprocity, love, and generosity.

BAD (Begin Again Differently) helps those who are not quite ready to give up on their dream of serving the community to use the power of motivating oneself to get back on the right track. BAD (Begin Again Differently) is an inspiring guide to starting over again after suffering a major loss. Claudette Yarbrough empowers listeners to use the Seven Smart Processes that led her to “restart” her nonprofit after she lost her annual $4 million contract after 18 years. Claudette teaches listeners how to make a comeback when they acknowledge and embrace their failure.

The Little Book of Likes is dedicated to helping small (and very small) nonprofits build an audience on social media platforms like Facebook and Twitter. This short guide leads Executive Directors and nonprofit marketing managers through the ins and outs of a simple social media strategy that is effective and sustainable. With real-world practical advice, it recognizes that nonprofit managers usually have better things to be doing than updating Facebook.